1.5 Organisational planning tools Flashcards

1
Q

State all the components of STEEPLE analysis

A
Social
Technological
Economical
Environmental
Political
Legal
Ethics
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2
Q

State the axes of SWOT analysis

A

Internal, external

Harmful, helpful

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3
Q

Purpose of SWOT analysis?

A

Analyse business’ current position

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4
Q

Purpose of Ansoff’s matrix?

A

Assess the risk level of a particular growth strategy

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5
Q

Axes of Ansoff’s matrix?

A

Existing products, new products

Existing market, new market

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6
Q

Name the 4 types of growth strategies in the Ansoff’s matrix

A

Market penetration, product development, market development, diversification

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7
Q

What is a DA of the ansoff’s matrix?

A

Does not take into account other factors that could affect risk

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