1.5 Organisational planning tools Flashcards
1
Q
State all the components of STEEPLE analysis
A
Social Technological Economical Environmental Political Legal Ethics
2
Q
State the axes of SWOT analysis
A
Internal, external
Harmful, helpful
3
Q
Purpose of SWOT analysis?
A
Analyse business’ current position
4
Q
Purpose of Ansoff’s matrix?
A
Assess the risk level of a particular growth strategy
5
Q
Axes of Ansoff’s matrix?
A
Existing products, new products
Existing market, new market
6
Q
Name the 4 types of growth strategies in the Ansoff’s matrix
A
Market penetration, product development, market development, diversification
7
Q
What is a DA of the ansoff’s matrix?
A
Does not take into account other factors that could affect risk