16/3/21

Question 1

Hypothesis

Answer 1

An idea which can be tested by research

Question 2

Response rate

Answer 2

How many people hand back the sample

Question 3

Strategy

Answer 3

A plan of action

Question 4

Survey

Answer 4

A marketing technique used to judge customer satisfaction

Question 5

Opinion poll

Answer 5

A sample survey of public opinion

Question 6

Official statistics

Answer 6

Government statistics

Question 7

Emile Durkheim founded which sociological theory

Answer 7

Functionalism

Question 8

Personality test

Answer 8

A questionnaire which is used to determine personality

Question 9

Cluster sample

Answer 9

A subject population grouped conveniently together in one place

Question 10

Quota sample

Answer 10

Subjects are selected because they represent groups in the total population egAge/gender often used in market research

Question 11

Random sample

Answer 11

A group selected from research at random from a particular sampling frame Everyone has an equal chance of being selected.

Question 12

Sampling frame

Answer 12

A complete list from which the researcher selects their sample EG student in a school.

Question 13

Snowball sample

Answer 13

Each member of the group of respondents is asked to recommend someone who is known to them and in a similar situation.

Question 14

Stratified sample

Answer 14

A sample selected to represent groups within the total population

Question 15

Systematic sampling

Answer 15

The systematic selection of names from a list eg every nth name

Question 16

Variable

Answer 16

Any factor that may differ and have an impact on the results of your research Eg gender, class, age, ethnicity