1.5 PRODUCTION AND COSTS Flashcards
PRIMARY AIM OF FIRMS
profit maximisation
TC
FC + VC
ATC x2
TC / Q
AFC + AVC
AFC
FC/Q
AVC
VC/Q
MC x2
change in TC/
change in Q
the slop of TC
SHORT RUN PRODUCTION
period of time during which
the number of firms in an industry
and the amount of land and capital
employed by existing firms are fixed in quantity
only variable costs like labour can vary
LONG RUN PRODUCTION
period of time during which
amount of land and capital
used in production by existing firms are variable
> D= increase capital from firms and new firms enter
LAW OF DIMINISHING RETURN
shows as more and more of a variable resource- labour
is added to a fixed resource-capital
beyond a certain point the productivity of additional units of the variable resources declines
because the amount of capital is fixed
more workers find it harder to continually add to the firm’s output
LAW OF DIMINISHING RETURNS EXPLAINS…
the shape of a firms SR productivity cruves
LAW OF DIMINISHING AND MARGINAL PRODUCT
as successive units of the variable factor are added
the marginal output will at first increase then decrease
MC
the cost of producing one extra unit of output
EXPLICIT COSTS
monetary payments (wages) to factors of production not already owned by a firm
IMPLICIT COSTS
“normal profit”
opportunity cost faced by a business owner
who chooses to use his skills and resources
to operate his own enterprise
rather than seeking employment by someone else
COST IN THE LONG RUN OVERVIEW
in the long run all FoPs are variable
a firm can change its size/scale
3 things can happen:
increasing returns
constant returns
decreasing returns
INCREASING RETURNS
an increase in inputs leads to a larger proportional increase in output
CONSTANT RETURNS
when an increase in inputs leads to a proportionally identical increase in output
DECREASING RETURNS
when an increase in inputs leads to a proportionally smaller increase in the quantity of output
“too big for its own good”
ECONOMIC COSTS
opportunity costs of all resources employed by the firm
ECONOMIES OF SCALE CATEGORIES x6
risk bearing
financial
marketing
technical
managerial
purchasing
DISECONOMIES OF SCALE x3
CCCM
Communication
Co-ordination
Control
Motivation
ECONOMIES OF SCALE CATEGORIES
really fun mums try making pies
internal- only firm benefits
external- whole industry benefits
e.g airport attracts lots of business as businesses cluster they are more powerful
MES
minimum efficient scale
minimum level of output for EOS to be fully exploited
LAW OF DIMINISHING RETURNS CAN EXPLAIN
MC and MP as they are mirrors of each other
AP and ATC as they are mirrors of each other
TVC
LAW OF DIMINISHING RETURNS OVERVIEW
productivity gains specialization unused capital increase productivity as output increase quicker than costs
diminishing returns
fixed capital= constraint
decrease productivity
costs increase to increase output
TR
PxQ
AR
TR/Q
MR
change in TR/
change in Q
EVALUATION OF EOS/DISEOS
depends on initial level of output
if firm is to the left of MES then if it increases output it will not experienced disEOS
depends on the initial fixed costs of the firm
if the firm has massive fixed costs then it will take a greater time/ quantity for MES to be reached
MES can be prolonged over a period of time
OBJECTIVES OF FIRMS
- profit maximise
- satisficing
- -> SURVIVAL - revenue maximise
- sales maximise
PROFIT MAXIMISE
MR = MC
LR
SATISFICING
sacrifice + satisfying
SR
different stakeholders have different objectives = conflict
REVENUE MAXIMISE
MR = O
drive out competition with predatory prices
increase size
lead to EOS- barrier to entry
SALES MAXIMISE
AR=AC
break even
increase size
lead to EOS- barrier to entry
BARRIERS TO ENTRY
MAIN 3 CATEGORIES
legal- patents/ reg/ H&S
structural- high start up costs
strategic- anti competitive prices
BARRIERS TO ENTRY
EOS
legal
v. high start up costs
anti competitive prices
branding/advertising
sunk costs
BARRIERS TO EXIT
resale of asset
redundancy costs
cost for ending license agreement: rent
= barriers to entry
PRODUCTIVE EFFICIENCY
P= ATC
maximising output at the lowest possible cost
full exploitation of EOS
ALLOCATIVE EFFICIENCY
D=S
P=MC
AR=MC
DYNAMIC EFFICIENCY
re-invest supernormal profits in the LR into R + D and new technology to lower LRAC
X EFFICIENCY
no waste
all production on AC/ATC curve
ALLOCATIVE EFFICIENCY
CONSUMER ANALYSIS
resources follow consumer’s demand
low P
max of consumer surplus
high choice
high quality
ALLOCATIVE EFFICIENCY
PRODUCER ANALYSIS
retain or increase market share
stay ahead of rivals
increase profit
PRODUCTIVE EFFICIENCY
CONSUMER ANALYSIS
lower price
high C surplus
full exploitation of EOS
MC=ATC
PRODUCTIVE EFFICIENCY
PRODUCER ANALYSIS
move production at lower ATC
higher profit
lower prices = greater market share
DYNAMIC EFFICIENCY
CONSUMER ANALYSIS
new innovative products
lower P over time
high consumer products
iphone/ internet
creative destruction
DYNAMIC EFFICIENCY
PRODUCER ANALYSIS
LR profit max
lowest cost over time
retain/ increase market share
stay ahead of rivals
X EFFICIENCY
CONSUMER ANALYSIS
lower price
higher consumer surplus
X EFFICIENCY
PRODUCER ANALYSIS
lower costs
higher profits
lower price= increase market shares
TECHNOLOGICAL CHANGE CAN LEAD TO
more capital or labour intense production
- productive E
- allocative E
- -> depends if consumers benefit - dynamic E
shift LRAC down and shift MES to the right on the lower LRAC curve
TECHNOLOGICAL CHANGE AND MARKET STRUCTURES
n of firms can both increase and decrease depending
product homogeneity: products are more differentiated
knowledge: increased for both consumers and producers
barriers to entry: increase EOS but decrease physical costs