1.5 Growth and evolution Flashcards
PEST
Political
Economic
Social
Technological
PESTLE
Political
Economic
Social
Technological
Legal
Ecological
STEEPLE
Sociocultural
Technological
Economic
Environmental
Political
Legal
Ethical
assessment advice 1
remember when citing numbers, to compare it to other data otherwise it has no meaning
assessment advice 2
when doing a STEEPLE analysis, remember that the analysis is of external factors, not internal factors
economy of scale
the decrease in per unit production cost as an output or activity increases
diseconomy of scale
the increase in unit production cost as output or activity increases
assessment advice
when defining the economies of scale be sure to include the phrase “per unit” or “per average cost” in your definition
advantages of big businesses
- survival
- economies of scale
- higher status
- market leader status
- increased market share
advantages of small businesses
- greater focus
- greater prestige
- greater motivation
- competitive advantage
- less competition
internal growth
sometimes referred to as organic growth, this occurs when a business grows by relying on its own resources and capabilities: investment in new products, or new sales channels, or more stores etc to increase sales
external growth
occurs when a business expands with the aid of resources and capabilities not internally developed by the company itself - instead, the company obtains these new resources and capabilities by acquiring another company or forming some type of relationship, like a joint venture, with another organzation
merger
occurs when two companies that are theoretically “equal” legally become one company
acquisition
when one company purchases a majority or all the shares of another company