1.5 Entrepreneurs and Leaders Flashcards
role of entrepreneur
spot business ideas and exploit the opportunity
they must do:
-generating a business ideas
-thinking ahead (trends)
-personal or business experience
-innovation
how an entrepreneur spots an opportunity
- changes in technology
-change in society - change in economy
reasons why people set up a business
Profit maximising - seeking to get most profit in all businesses
Profit satisficing - long term success to build brand or a reputation
Independence - dont want to take orders
Home working - independently working at home
Ethical stance - start a business how they feel should be done
Social entrepreneurship - to have a positive outcome for community
developing and expanding a business
- carry out marketing research to see if their is demand
- raise necessary finance
- introduce new products and services
- invest in new technology
- take on skilled staff
intrapreneurship
an employee within a larger business who thinks like an entrepreneur
- takes risks
-solves problems
- drives innovation
- understand trends
barriers to entrepreneurship
personal: self esteem , fear of failure
economic: taxation, market entry regulations
financial: lack of start up capital , labor , investments
political: unstable political landscape