1.5 Business Objectives And Stakeholder Objectives Flashcards
Define stakeholder
Any group of people who are affected by or have an interest in business activity
Describe the business objective
Provide clear end purposes towards which to work
Enable everyone involved in a business to focus on these purposes
Make it possible to check on progress and to make improvement
Aims and objective of private sectors
Major aim is to survive
Business need to make profit to survive and grow
Building strong brand reputation
Winning customer loyalty
Coming up with exciting new ideas and innovations
Aims and objectives in the public sector
They have wider responsibility than just making profit
Expected to meet wider responsibilities to the community such as providing a cheap and efficient service for all member of society