1.5 Flashcards
What is a business objective?
An aim or target a business works towards.
Why are objectives important for businesses?
They help to make a business successful by providing clear targets and focus.
Name one benefit of setting business objectives.
They give workers and managers a clear target to work towards, which helps motivate people.
How do objectives help decision-making?
Decisions can be focused on whether they help achieve the objectives.
How do objectives help measure business success?
Managers can compare performance against objectives to determine success.
Do all businesses, regardless of size or age, need objectives?
Yes, objectives are important for all businesses, small or large, new or established.
Give an example of why a business might be started.
To provide employment and security for the owner or family.
What is a common charitable objective for some businesses?
To provide service to the community.
List the most common objectives for businesses in the private sector.
Business survival
Profit
Returns to shareholders
Growth of the business
Market share
Service to the community
What is meant by “business survival” as an objective?
Ensuring the business continues to operate in challenging conditions.
What does “returns to shareholders” mean as an objective?
Providing financial rewards to those who have invested in the business.
Why might a business prioritize “growth” as an objective?
To expand operations, increase market presence, and gain more customers.
What does achieving “market share” mean for a business?
Increasing the proportion of sales in a specific market compared to competitors.
How do objectives unite a business?
Clear and measurable objectives align the entire business towards the same goal.
What is the primary focus for a newly established business or one in an economic recession?
Survival.
What external factor can make a business focus on survival?
The emergence of new competitors.
What might managers do to ensure survival during tough times?
Lower prices to maintain sales, even if it reduces profits.
Why is profit a critical objective for privately owned businesses?
To provide returns to owners for their capital investment and the risks taken.
What are two main purposes of profit for a business?
- To pay returns to the owners.
- To finance further investment in the business.
What might happen if a business fails to make any profit?
The owners may close the business.
Why might businesses avoid maximizing profit at all costs?
High prices may deter consumers, and new competitors may emerge, reducing long-term profits.
What is meant by a “satisfactory level of profit”?
A profit level that satisfies owners without excessive work hours or high taxes.
Who owns limited companies?
Shareholders.
What is a common objective for managers of limited companies?
Increasing returns to shareholders.
Why do managers aim to increase returns to shareholders?
To discourage shareholders from selling shares and to keep their jobs.
What are two ways to increase returns to shareholders?
- Increasing profit and dividends.
- Increasing the share price.
How can managers boost share prices?
By making profits and implementing growth plans for future success.
What does business growth typically measure?
The value of sales or output.
Why is growth a common business objective?
To make jobs more secure, increase managers’ salaries and status, and spread business risks.
What new opportunities does business growth provide?
Expanding into new products and markets.
How does growth help increase market share?
By boosting sales volume.
What cost advantage can businesses gain through growth?
Economies of scale.
Why is meeting customers’ needs crucial for growth?
Customer satisfaction is necessary for sustainable growth.
Define “profit.”
Total income (revenue) minus total costs.
Why is growth often linked to manager motivation?
It increases their salaries and enhances their status as the business expands.