1.4.3 Marketing mix

Question 1

Name the 4 elements of The marketing mix

Answer 1

-Place
-Product
-Price
-Promotion

Question 2

Explain how promotion is a good element of the marketing mix

Answer 2

-Because if a business promote then potentially customers are likely to see it and purchase the product

Question 3

name different ways of promotion

Answer 3

• Social media
• Tv adverts
• Billboards

Question 4

Why is price a important element of the marketing mix

Answer 4

-Because customers want a affordable price that is balanced by the quality of the good or service

Question 5

Explain The Impact Of Technology On The Marketing Mix (3 Marker)

Answer 5

Ecommerce means customer can purchase the products 24/7 (P) This means the purchasing of products is more convenient for customers (S) As a result the business is likely to see an increase in sales revenue (S) Profit margins should therefore increase as a result of lower costs and increased sales revenue (S)