1.2.1 Customer needs

Question 1

Name the 4 customer needs

Answer 1

-Price
-Quality
-Choice
Convince

Question 2

Why is price important need for customers

Answer 2

-customers want a affordable -but it depends who the business is targeting

Question 3

Why is choice important need for customers

Answer 3

-Customers want a wide choice of to suit them

Question 4

Why is quailty important need for customers

Answer 4

-Customers want to buy a good or service with a high quality this could be balanced with the price

Question 5

Why is convenience a import need for customers

Answer 5

-Customers want to buy something easier and quicker for example (e-commerce)

Question 6

Explain How Choice Meets Customer Needs (3 Marker)

Answer 6

Customers expect businesses to provide them with choice (P) This means they can choose a product or service from a range, which best suited to their needs (S) this will increase the businesses reputation (S) and as a result their market share (S)

Question 7

Explain How Price Meets Customer Needs (3 Marker)

Answer 7

Customers expect businesses to charge them a fair price (P) This is because customers expect value for money (S) As a result customers are more likely to purchase from the business again (S)

Question 8

Give 1 Benefit Of a Small Business Meeting Customer Needs (6 Marker)

Answer 8

One benefit to a small business of understanding customer needs is that it can set a suitable price (P) This means customers are more likely to buy the product (S) This will generate more revenue for the business (S) Which, in turn should lead to higher profit margins (S)

Question 9

Describe How a Small Business Can Use Quality To Meet Its Customer Needs (6 Marker)

Answer 9

The small business can develop the quality of the product to meet customer needs (P) This means the business can gain a competitive advantage (S) which allows the business to gain a larger market share (S) Therefore increasing the chances of business survival (S)

Question 10

Write A Definition Of Marker Driven?

Answer 10

• Market Driven Is Where The Business Focuses On Customers.

Question 11

Name 3 Steps That Will Happen To a Business If Its Marker-Driven?

Answer 11

• 1) They Can Find The Correct Marketing Mix.
• 2) They Can Avoid Costly Mistakes.
• 3) They Can Become More Competitive.