1.4-The Changing Quality Of Life Flashcards

1
Q

Why did America go into a depression after WW1, what was the main impacts?

A

After FWW USA when into a brief depression mainly due to war production being stopped

Main impacts was on farming, industry, government reaction

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2
Q

How did it affect farming?

A

Urged during war to produce more wheat and were given subsidies

Loans- bought farmland and machinery

Mechanisation led to unemployment

Wheat farmers made a profit- successful but they produced too much and prices fell

Some produced even more to cover their loans but prices continued to fall

Some farmers had to sack workers , others went bankrupt

Farmers growing cotton faced difficulties due to Boll weevil- (beetle which eats cotton plants) causes 34% drop in production in 1921

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3
Q

How did it affect industries?

A

Strikes in 1919 and 1920, local and nationwide

Most strikes failed which caused some businesses to fail- increasing unemployment

Old industries (especially in north and west) in decline eg: coal industry

In 1990 coal produced 90% of energy in USA in 1930 this dropped by 60%

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4
Q

How did the government react?

A

Republican believe in liasses-Faire and did not try to stop the Depression

US exports fell as isolationist tariffs encouraged others to do the same

Pushed USA to buy US goods but couldn’t always get same goods had lost through exports

Government thought would recover itself, economy did- huge impact in 1929 when a Depression struck

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5
Q

What was mass production during the Boom period?

A

Broke production techniques into steps, one worker responsible for one section

Key example- Henry Ford and his Model T car

Produced more quickly and cheaply so could be sold at an affordable price

This meant they sold more especially cars and radios

In 1917 there were 4,727,468 passenger cars registered in the USA

Had knock on effects on whole industries eg: getting the raw materials to produce them, transportation for deliveries, production of spare parts and specialists to fit them

Standardisation

Also had problems eg: driven by customer spending, once everyone had one the demand dropped

They also took advantage of Laissez- Faire policies by not improving working conditions and banning unions

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6
Q

What new management techniques were used during the economic boom?

A

Used ‘scientific management’ ideas (set out by Frederick W Taylor) who made production more effective as much as the production line itself

Each worker was trained in the most effective way of doing each task

Also meant keeping skilled workers so paid them good wages- stayed longer and less likely to leave

Only some workers benefitted from system (if skilled)

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7
Q

What federal policies were introduced during the boom?

A

Encouraged to ‘buy American’

Cut taxes for businesses

Kept some of wartime subsidies to farmers

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8
Q

What was hire purchase and loans?

A

Pushed hire purchase which meant they product could be paid in instalments

Eg: Sears, sent out catalogues, promised ‘easy payments’

Banks more willing to lend homes and farms on mortgages due to prosperity

Between 1920-1929 consumer debt rose from $3.3 billion to $7.6 billion

People borrowed in average 5% of their income by 1929 this has almost doubled

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9
Q

What were the changing industries during the boom period?

A

New industries which were most efficient like mechanisation

Old industries decreased- not as important as didn’t produce consumer goods

Many of new industries and goods produced relied on electricity rather than things like coal

In 1917, 7,889,000 homes wired with electricity, in 1930, there 24,555,732

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10
Q

Why did the stock market collapse in 1929?

A

Ordinary people started to be able to buy shares as well as wealthy people. They bought shares for the long term, for the dividends they paid out

Shares went into their own boom cycle called a bull market

Process- people bought shares, they went up in price and then people sold them, making a profit

Demand ensured prices rise and so people began to borrow windy to buy shares (buying on the margin). People. Outdoor do this during the boom as they made a profit selling the shares and so could re-pay the loan. It became even riskier (government didn’t stop it) when banks being affected by the bull market started using customers investments to trade in shares. When the Depression hit the demand increased leaving them unable to payback loans and banks unable to pay back customers

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11
Q

What is a bull market?

A

Share prices rise and people expect this to continue

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12
Q

What is a bear market?

A

Opposite

When the price of share falls and people expect the fall to continue

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13
Q

What is The Federal Reserve Board?

A

Set up in 1913

Regulated banking

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14
Q

What is a dividend?

A

A regular, usually yearly , payment made by companies to their shareholders

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15
Q

What was the bust?

A

Most people had consumer goods- no longer a demand

Companies did not cut production enough so goods piled up

In 1927 unemployment was rising this meant employers cut wages and working hours

Republican Government still had the Laissez-Faire attitude so did nothing. Thought just like in 1919 it would sort itself out

The people and businesses and banks were in a lot more debt then in 1919, the stock market under huge pressure

It was made worse the Federal Reserve Board which attempted to control the boom by tightening the money supply

In 1929 as the share prices began to be dangerously high, sold shares and kept the profit- more and more investors sold causing the stock market to crash

Happened mainly due to rate, people having heavily invested on credit and so feared losing everything- rushed to sell

A bear market to replace the bull market

On 29th October the stock exchange closed by November small investors had lost everything

Banks that had gambled with customers money went bankrupt

1/3rd of banks in operation before the crash when all became bankrupt in 1933

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16
Q

Facts about the Great Depression:

A

Businesses and banks went bankrupt, unemployed shot up

Lost jobs and homes (could not lay mortgages)

People stopped buying- more businesses failed

Led to homelessness and poverty

Government didn’t intervene when president hoover did try to introduce federal action the congress were unwilling to help

Not enough measures out into place- got even worse

Hoover lost the 1932 election due to Roosevelt’s New Deal promises

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17
Q

Facts about the USA’s recovery:

A

Roosevelt closed all banks and had FED officials inspect them, they only re-opened the ‘healthy’/ stable ones

Used federal agencies to give employment, build infrastructure, re-establish confidence and provide loans

Natural disasters like the Dust Bowl hindered recovery especially amongst agricultural workers

Roosevelt also causes huge government debts

Recovery was slow, bumpy and did have economic decline- ‘Roosevelt Recession’

From 1938-39

1937- Wagner Steagall National Housing Act set up Federal Housing Administrations to oversee slum clearance and build housing for low income families

The agricultural adjustment act also pushed farmers to produce less

Still unemployment, homeless people, racial divisions that federal agencies couldn’t help

However, in 1939 the Second World War broke out and re-production started again eg: to help allies. Then in 1941 the USA also joined creating employment in factories and in the military

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18
Q

What were the main causes of the stock market collapse?

A

Too many shares being bought on credit

Média reportage of share prices

Businesses and farms overproducing

Prices falling

Rising unemployment

Wall Street Crash

No government control of bank lending or share buying with customers’ savings

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19
Q

Why was there a boom after the war?

A

Unemployment was low as there was a huge demand for consumer goods that they didn’t get during the war

Production went from $213 billion worth of goods in 1945 to $284 billion worth in 1950- production switched from war time essentials to civilian goods

Government efficiency in control of strikers eg: when coal miners went on strike Truman took control of the mines. When rail workers went on strike he asked congress to draft strikers into the army- fewer of them. The rail strike was particularly disruptive stopping 90,000 passengers and 25,000 perishable food meeting destinations

‘Baby boom’, in 1947 nappy sales at $32 million, in 1957 $50 million

Toy manufacturers made $1.6 billion in 1939

In 1940 there were 2,559,000 live births in the USA, in 1955 it was 4,104,000. More babies meant more teenagers- need for more schools and colleges, would become consumers themselves

Farmers- subsidies from government, more of a demand (more consumers) and from abroad like Europe

More employment and better living conditions as government spending rose- Truman’s ‘fair deal’ policies eg: 1949 National Housing Act introduced slum clearance and 810,000 low income housing to replace slums. Also money to those of military service- leaving payment, unemployment pay, loans to buy a home or business, medical and healthcare

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20
Q

Post-war inflation and growing affluence:

A

No control over prices unlike in war which had governments Office of Price Administration (OPA)- shut down in 1946

Prices jumped 25% in 2 weeks

Farmers and businesses wanted to exploit demand

Truman passed the 1946 Employment Act and set up a council of Economic Advisors (CEA)

Also gave a report to a joint Economic committee of House of Representatives and the snags after each federal budget

Kept taxes low

Buying on credit meant spending wasted tainted by inflation

Fed put controls on money supply (government can control this by longing more money) to keep inflation low

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21
Q

The 1950s key trends

A

‘Baby boom’

Confident about ‘the American way’ as opposed to communist ideas of Cold War opponents

Consumerism was patriotic

Were fluctuations eg: inflation or unemployment for a year or so

Always some not part of rising affluence

Growth of suburbs- saw inner cities as dangerous and slum-ridden

Consumer confidence - dependent and hid underlying problems

In 1960, children made up 30.8% of the population

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22
Q

What were the suburbs like in the USA? Why were they becoming more popular?

A

Factories, colleges and universities moved outside the cities

1956 Highways Act allowed for 41000 miles of interstate highways

Willing to invest in electricity, water, sewerage to maintain them because of boom economy

Levitt company, mass produced pre-fabricated houses, quick and cheap to build

Long Island had 17000 homes for 82000 residents, cheapest just under $7000

Could afford homes and therefore cars and mortgages- easy to manage

Levitt refused to sell to black Americans which led to black suburbs- example of northern segregation

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23
Q

Overall drawbacks of post-war Increasing affluence:

A

Not all members of society benefitted eg: Levitt refused to sell homes to black Americans, increased racial divide as forced to love in own black suburbs

1946 government’s Office of a Price Administration (OPA) shuts down

Food prices jumped as businesses wanted to employ demand, sometimes 25% in 2 weeks

Consumer confidence- depending and hid some of economy’s underlying problems

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24
Q

What is Stagflation?

A

When business stops expanding and stagnates (stops progressing/ inactive) , while inflation continues

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25
Q

What is CPI?

A

Stands for Consumer Price Index

An index compiled by the US Bureau of statistics that shows how the cost of a number of basic foods like bread, milk, butter… varies from year to year

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26
Q

Name some of the challenges in the 1970s:

A

Prices didn’t fall despite businesses falling (unlike other years) - inflation carried in and high prices became the norm

Some workers and their wages linked to CPI- kept them in line with inflation

Some workers managed others could not afford to spend money

Money could buy less and less for the unemployed or those on fixed incomes eg: fixed pension

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27
Q

Name some trends of the 1970s Stagflation:

A

No longer world leader in developing technology like cars, fridges, television. Countries like Japan, UK and Germany took over (in 1950s)

Japan dominated electronics

In 1953, the USA’s share of the world’s export if manufactured goods was 29% by 1973 this had become 13%

Business tax kept rising and costs for raw materials rose with inflation. This meant there was less businesses to invest in and improve technology

This meant production fell becoming a big issue

Failing business meant cutbacks and more unemployment

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28
Q

What actions did the government take?

A

Couldn’t cope

Saw 3 big economic crises due to rising food and fuel prices

Huge federal spending due to social security payments and the CPI

Ending of Vietnam war helped but lead to unemployment, drain on social and medical benefits due to returning soldiers

Public nervous as when government intervened didn’t control money supply leading to debt

But the spending did help those affected with wages, pensions and benefits linked to rising inflation

Some people fell deeper into debt or had to cut back in standards of living to cope

Failed to cope with credit payments, homes got re-possessed- became dependent on government welfare

Only in 1979 was the money supply contained by the FED not the government

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29
Q

What were the energy problems in the 1970s?

A

2 fuel crises in 1970s which led to…

  • fuel shortages
  • long queues for fuel
  • speed limit of 55mph
  • In 1st, even did fuel rationing with ration books
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30
Q

What were the reasons for these energy issues?

A

1)1973 Arab-Israeli war, OPEC supported Palestine, they put up prices by 70% and put an official ban (embargo) of oil exports to the USA and other countries that supported Israel

High even after the war, never returned to earlier levels

In 1974 world oil prices were 4x higher than before the crises

2) Fuel shortage from May to July in 1979
- Bad as 1973 but only lasted 3 months so there wasn’t any fuel rationing
- were worried about heating fuel shortage that winter

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31
Q

What were the impacts of these energy problems?

A

Bad to far-dependent Americans
Could drive from 15 years- huge dependence
Discontent with the government- believed made situation worse with 1979 stockpiling
Public felt were not dealing with the issue and if did made it worse
Changes in car-buying habits eg: less trucks more smaller European and Japanese cars which used less fuel

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32
Q

What was the confidence crisis?

A

Increases in fuel prices set inflation causing a Depression to set in

Unemployment levels rose from 5.8% of the workforce in 1978 to 7.1% in 1979

People and business scared to spend

1979 president Carter addressed the nation, tried to recreate confidence from Roosevelt’s ‘fireside chats’-didn’t work

Didn’t have the same personality

Public had little faith that the austerity measures would work

Unimpressed-asked them to cut standard of living (already had)

Reminded of GD with unemployment, homelessness…

1980 voted Republican for Ronald Reagan

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33
Q

What did the Tax Reform Act say? When was it?

A

1969

Raises the lowest tax, exempt 9 million poor families, increases social payments in line with inflation

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34
Q

What was the Economic Stabilization Act?

A

President Nixon has power to act on wages, prices, rents and interest rates to stabilise the economy, suspends link of the dollar to gold

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35
Q

What was the price and wage freeze? When was it?

A

1971

Introduced by Nixon

Lasted 90 days but renewed and lasted nearly 1000 days

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36
Q

What other freeze took place in 1971?

A

60-day price freeze

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37
Q

When was and what was Nixon’s Emergency Employment Act?

A

1971

Creates ‘community service’ (low-paid) employment for 2 years, aimed at getting people permanent work, especial bias for Vietnam veterans

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38
Q

What was the 1972 Social Security Act?

A

Twice amended

1st-raises payments by 20% in line with inflation
2nd-links benefit payments to the CPI

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39
Q

What happened in 1979?

A

FED put restraints on the increase in the money supply

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40
Q

What were the 1980 anti-inflation measures?

A

Introduced by President Carter: balance budget, reduce defence spending, voluntary wage and price controls (can’t freeze like Nixon), cuts in social welfare programmes

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41
Q

Name 3 key points form video and extra research:

A

Look in booklet for notes-KEY

1) Stagflation occurs when there is inflation combined with high unemployment and slow economic growth
2) Introduced the Humphrey Hawkins Act which required the federal reserve to give congress reports on its goals and policies twice a year
3) Thought it was because of fuel but main issue was monetary policies

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42
Q

How did leisure change from 1917-1945?

A
  • Fair Labour Standards Act 1938
  • Great Depression
  • Prohibition
  • Cinema
  • National Parks
  • Radio
  • Spectator sports
  • WWII
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43
Q

What was the Fair Labour Act of 1938?

A

Made a 40 hour week (usually 8 hours, 5 days a week)-a legal maximum
Set a minimum wage and overtime rules
Meant people had little leisure time

44
Q

How did the Great Depression affect leisure?

A

Exception- middle class and better off working class
Unemployment- no spare money for leisure
‘Hoovervilles’

45
Q

What did prohibition mean for leisure?

A

Visited illegal (until 1933) speakeasies- could gamble and drink

Eating out

46
Q

Cinema from 1917-1945

A

Huge choice- by 1930 NY had hundreds of cinemas eg: 50 seaters in black areas to luxurious Roxy-held over 5000 people

Expansion of Hollywood- more employment and services for other industries- fed and housed workers

Only up to an extent:

  • not all towns and cities eg: 1930 North Carolina only had 3 towns with more than one movie theatre
  • south= segregated and north had unofficial segregation
  • Not all stars earned large salaries
47
Q

National parks 1917-1945

A

More car ownership and better road systems- more accessible
‘Back to nature’ experience
Camping grounds, hiking trails and park rangers
Amusement parks- days out, roller coasters
Kiddie parks- 1st- SAN Antonio, Texas

48
Q

Radio 1917-45

A

Increased
More sport radio coverage and sold sport radios
Eg: 1926 match between Jack Dempsey and Gene Tunney eg: one week before NY department store sold over $90, 000
Some teams like the St Louis baseball teams refused to allow local radio companies to broadcast their matches- stay at home and listen instead of laying the price of a ticket (sales did go up)

49
Q

Books 1917-45

A

1920s arrived cheap paperbacks

In 1929 book sales were $117 million but by 1939 they had fallen to $74 million because of the GD

50
Q

Spectator sports 1917-45

A

Coverage in newspapers grew

Even before 1917 cigarette companies produced cars of famous baseball teams for fans to collect

American Football Rose Bowl Stadium built in 1922- audience of 57,000 and had to be enlarged in 1928 to hold 76,000

Football, horse racing, dog racing, boxing, wrestling, hockey… becoming more a theatre than sport

Baseball- most popular eg: New York Yankees- star player- Babe Ruth

In 1917, attendre ce at Yankees games was just I really 330,000 for the whole year. In 1920 was 1, 290,000 for the year

51
Q

Second World War 1917-45

A

Helped out of depression

During war- restrictions due to wartime conditions

To keep up morale President Roosevelt’s told National football and baseball teams to carry in playing but many joined the military

Women sports started eg: 1943-1954 all American Girls Professional Baseball League

Smaller local teams sprang up around the country

But once the men returned- women’s teams collapsed

52
Q

Famous Sports players 1917-45

A

Babe Ruth- New York Yankees
Jack Dempsey
Inspirational- a lot came from working class families
Rube Foster- Texan Black American baseball star set up the National Negro Baseball League- first professional baseball League for black American teams

53
Q

How did leisure change from 1945-1980?

A
  • paid holidays
  • 40 hour working week
  • Increase in white collar workers
  • Labour saving devices
  • mass production
  • fast food
  • Baby boom
  • suburbs
  • computers
  • television
54
Q

Explain these changes in 1945-80 and limitations

A

More time and money

White collar workers (office worker)-35 million in 1960

40% of married women were working

Labour saving devices eg: wipe down surfaces and forces

Mass production- goods cheaper, wages went further

On average spend one sixth of their income on leisure

Limitations- very poor and homeless still had little chance of leisure but some new opportunities eg: cheap fast food chains, listen to sport on the radio…

Blue collar worker- factory worker/ Manuel labour

More books- more going to college- nee to study, paperback market expanding, new genres like crime fiction and thrillers, more widely available.

Between 1954-1987, 283 New bookstores opened every year

Disneyland opened in 1955 and had 90 minute television slot presented by Ronald Reagan

Suburbs- bowling alleys, golf courses, tennis courts, shopping malls, more eating and drinking concessions

1980- technology for home computers and internet connection had developed but expensive and required skill eg: needed to learn BASIC before could use it

Only middle class families could afford them

Internet did not take off until the 1990s

55
Q

Spectator sports and new audiences 1945-80

A

Began to move south and west after war

New stadiums

Televised

In late 1940s, baseball television rights was selling for about $1000 a game

Drop in stadium attendance due to more television (Poor was better off- get in own home, improved sound and filming techniques)

Sport sponsors- helped increase numbers again eg: family days and special offers

Worked eg: major baseball league attendance rose from just under 330 million in the 1970s to just over 460 million in the 1980s

56
Q

What was the impact of the USA becoming a car-owning culture?

A
  • industrial effects
  • associated supplies
  • roads
  • mobility
  • shopping
  • entertainment
  • tourism
  • consumerism
57
Q

What were the industrial effects?

A
  • car factories expanded and more workers
  • started producing spare parts
  • more industries producing raw materials for cars eg: steel, rubber, glass, leather…
  • need for workers pushed wages up and car prices down
  • More affordable- demand increased
58
Q

What was the impact on associated supplies?

A

Needed petrol and mechanics to maintain them

In 1929 there was 121,500 filling stations. By 1967 there were 216,000 filling stations that made $22, 709 million that year

Car mechanics and dealerships grew

59
Q

What was the impact on roads?

A

Improved and expanded

In 1917 the USA had 2,925,000 miles of public road and in 1980 there was 3,860,000 of public road

By 1980 only 12.1% had no car compare to 21.5% in 1960

60
Q

What was the impact on mobility?

A

Travel further- more cars and roads

Diners and motels sprang up

By 1958 there were about 56,000 motels that made $850 million a year

National travel- train

Cars- faster, cheaper and more extract in location then trains

Rise in travelling salesmen

Go to more customers eg: door to door delivers

Lorry- easier then goods in trains

Car and removal truck- easier to move home

61
Q

What was the impact on shopping?

A

Shopping malls eg: Southdale, Minneapolis 1956

Buy clothes, furnitures, have a meal, get hair cut

Between 1960-1980 about 30,000 malls were built

62
Q

What was the impact in entertainment?

A

Drive- in restaurant chains and fast food

Didn’t have to dress up and child friendly eg: Play areas

Drive-in movie theatres- watched filmed in car

Popular with youth eg: showed a lot of low budget teenage movies

By 1954, 3,800 drive ins make 16% of cinema box office receipts

Disadvantages:

  • depended on where you lived due to climate eg: did better in places like California
  • meant cinema attendance fell eg: 40 million in 1960 to 19.7million in 1980
63
Q

What was the impact on tourism?

A

Make trips to major cities

Could go to theme parks eg: Disneyland

Hiking and camping in national parks

More hotels, motels and restaurant chains in tourist areas

Began to get favourites eg: Denny’s opened as Danny’s coffee shop in 1953- grew into a nationwide diner chain

No matter what they wanted to do, someone, somewhere, would provide what they wanted

64
Q

What was the impact on consumerism?

A

Cars became a commodity- wanted the newest car

Manufacturers brung out new models every year- different colours, shapes, accessories and a ‘new and improved’ performance

Number of cars grew and the number per household

65
Q

What was the problems caused by the USA becoming a car-owning culture?

A

As cars got cheaper- poorest Americans who couldn’t get one that suffered the most as non-car transport infrastructure shrank

If going somewhere rural- time consuming

Train only conviennent if wanted to go to the city and expensive

Buses carried more propel to places but was slow and only passengers was non-drivers

Increased divide between poorest Americans, many of them non-white, and the rest

EG: Greyhound Buses, by 1939 had 4,750 bus stations and over 10,000 employees

In 1980 made $1045 billion, kept expanding eg: new highways, luggage space underneath, toilets on board, bus station restaurants…

1970s- too many drivers-pollution rising

Two fuel crises of the 1970s led to rationing, rising prices, long queues for fuel

Prices never went back to normal meaning those at the bottom were pushed off and put onto public transport

66
Q

What were the positive impacts of air travel?

A

Kelly Act

Increased mobility

WW2

Federal Aviation Administration

Increased mobility

Tourism

Airline Deregulation Act

67
Q

What were the negative impacts of air travel?

A

Many scared to fly before 1925

Cost

Limited routes

68
Q

Air travel pre-1945

A

Offered flights from 1915 but not safe eg: cabins were unpressurised

Smoking was allowed-caused accidents and fires

Too scared to fly

Kelly Act- laid out national routes for mail delivery

Number of air coutes and passengers rose rapidly

Became more widespread as more and more people did it (and survived)

Eg: western air experts carried 25000 in 1929

Didn’t really take off until after WW2- limited airline routes, expensive

Passenger transport example-
1926 Commerce Air Act= air traffic rules, appoint officials to inspect aeroplanes for safety

1933- first presidential aeroplane- Roosevelt

(More in tb pg:24)

69
Q

Aeroplane post WW2:

A

Jet engines had been invented and radar to help pilots in bad weather conditions

System developed for bombers to refuel mid-flight ‘tanker’ aeroplane

Passenger jet- Boeing 707 carried 181 passengers at speeds of 550 miles an hour

More money for it due to Cold War

Set up (1958) Federal Aviation Administration due to the collision of two passengers airliners in 1956

Became more cost-efficient and safe- more popular, higher demand. The first Boeing 747 carried up to 450 passengers

70
Q

Who benefitted from more aeroplanes?

A

More ‘air traffic’

Falling ticket prices- middle class could fly regularly and wealthy

Days now hours, could sleep and eat

1970s no longer glamour outs but did impact lives eg: took jobs further away , commuted by plane, travelled further around the country

International travel but most visited home country- expensive and couldn’t afford time off

By 1980, 8,163,000 Americans went abroad and there were 8,200,000 foreign visitors

71
Q

When was there deregulation? How did it happen?

A

In 1978 Airline Deregulation Act ran down the Civil Aeronautics Board- ended federal control on various airlines eg: ticket pricing, routes, buyouts…

Had competition eg: quality of food and how often they flew

Could lower their prices and cut services

Could organise routes and equipment

New ‘low cost” airlines set up competition with established airlines

Had long term issues

Reagan used as an example of benefits of removing government controls

72
Q

What is standard of living? What factors make it up?

A

Refers to the level of wealth, comfort, material goods and necessities available to a certain socioeconomic class in a certain geographic areas usually a country

The standard of living includes factors of:

  • income
  • quality and availability of employment ⭐️
  • class disparity
  • poverty rate
  • quality and affordability of housing ⭐️
  • house of work required to purchase necessities
  • GDP (Gross Domestic Production)
  • Inflation rate
  • Amount of leisure time every year ⭐️
  • Affordable access to audits healthcare ⭐️
  • quality and availability of education ⭐️
  • life expectancy
  • incidence of disease
  • cost of goods and services
  • infrastructure ⭐️
  • National economic growth
  • economic and political stability
  • political and religious freedom
  • environmental quality
  • climate and safety
  • closely related to quality of life (happiness)
73
Q

How did the meaning of ‘necessities’ change from 1930-1970?

A

Changed from just being a home, job and family to cars, leisure time, more ‘stuff’/ material goods and commodities. As time progressed the richer people got and the more they bought- could get more expensive items

General trend- better but not fall all eg: Non whites still had lower wages, lower life expectancy and equality for women

74
Q

How did home ownership change?

A

1920:
6,700,000 people owned their own homes
1940:
15, 200,000 home owners

75
Q

What were the cooking facilities like pre-1940?

A
  • 4.8% gas
  • 5.4% electricity
  • 0.4% no way of cooking
76
Q

What was refrigeration pre-1940?

A

44% had a fridge

27.4% had nothing

77
Q

How many had a radio pre-1940?

A

82.8% radio

78
Q

What was heating like pre-1940?

A

11.3% nothing

42% central heating

Most without central heating used the stove

79
Q

What was lighting like pre-1940?

A

Electric light- 78.7%

Oil lamps- 20.2%

Rest-gas, candles or nothing

80
Q

What was running water, bathrooms and toilets like pre-1940?

A

Non White shared facilities which were usually poor quality

  1. 7% had indoor flushing toilet
  2. 2% had a bath or shower
  3. 9% running water
81
Q

What was health like pre-1940?

A

1917 spent $3,100,000 by 1940 $32, 700, 000 on healthcare

Rise in 1930s- couldn’t afford medical bills

Improving

Deathly diseases like tuberculosis, whooping cough and polio dropped

More likely to go to a doctor- more government investment

82
Q

What was spending money like pre-1940?

A

Decrease in family- run businesses

Cars and tractors

Chains spread states eg: JC Penney

Restaurant and food chain stores

‘American culture’ born

Furnishing, clothing, household goods

Chains rather than small, local stores

1929 retail chains selling 21.9% of all goods sold in USA

83
Q

What was education like pre-1940?

A

Rising

Farming- exception- worked and went to school

1920 8.5% children under 15 worked

1938 stopped children under 14 working in non- agriculture jobs

1917-27.1% children 14-17 went to school- contribute to family income

1929-51.5%
1940-73%

84
Q

Who wasn’t benefitting pre-1940?

A

Varied for farm workers, some would earn $298.32 a year with with basic food and board provision

Only 1/4 of the average earnings of a white man

85
Q

How did the Second World War affect living standards?

A

⭐️ industry shifted to war production= reduced consumer spending
⭐️Rationing

Became patriotic to save, eat less, use less fuel…

After the war encouraged to consumer again eg: huge variety of cars in different colours, sizes… (no longer standardised), new policies such as built-in obsolescence eg: building less sturdy machines so needed replacing more often, more advertisers and businesses selling ‘new’ and ‘improved’ products- more spending

Targeted different groups of people more strongly then before

Television

Sponsors eg: on radio

86
Q

How was a consumer society created?

A

⭐️manufacturers started targeting consumers
⭐️adverts
⭐️ rise of tv
⭐️Labour-saving devices

87
Q

Key facts and changes of a consumer society:

A

Beginning- expensive, small, connection issues (television) , in 1950 9% of homes had a television by 1960 this was 85%

1950- most homes had electricity and installation wasn’t hard, broadcasting stations grew

1948 only 16 by 1954 there were 354

Went out less- entertainment at home

Lived in suburbs , saved spending money on parking, baby sitters

Pre-cooked ‘TV dinners’ were created- could just be heated and eaten in front of the television

Toy industry also green increased plastic industry eg: toy cars, cheaper then steel ones

Advertised to children on children programmes and radio- increased ‘pester power’ with their parents

1955 Davy Crockett- television hero- made outfits (merchandise) in 5 months made $100 million just from one part of the outfit

Women also targeted eg; kitchen units, washing machines…

Men targeted- cars

Labour-saving devices eg: vacuum cleaners- housework was faster and easier

Targets did everyday domestic shopping eg: brought more food, drink, supplies than every before- chose brand and chain to basic regularly - lots of women had a ‘favourite store’

Pre-prepared meals - saved time eg: ready-mix cakes

Cake mix providers like Betty Crocker sold the American Dream of a women backing for her family, quickly, easily and with a reliable result

88
Q

How did health and nutrition change?

A

People craved the foods they had been deprived of during WW2- fat, sugar and meat

More synthetic foods

Increase in smoking

Formula milk for babies

But….

1950s also saw studies into effects of such things on health (reports released in 1960s)

89
Q

Facts and examples of changes in health and nutrition:

A

Coca Cola made $79.1 million in 1959

Eating less healthily than before the war

Formula milk it easier for women to share and care for their babies especially if working

Encouraged to use it as it could measure the baby’s intake and because it had added vitamins

90
Q

How did teenagers change consumption?

A

Teenagers spent $10 billion in 1959 on:

  • Transport
  • Clothing and sports
  • Food and drink
  • Entertainment
91
Q

More facts and information on how teenagers changed/ added to consumption?

A

1.5 million teenage car owners (helped by a growing number of families trading in family car for a newer model every few years- second hand market)

Teenage girls p- clothing and cosmetics ($20 million in lipsticks alone)

Boys- sports equipment

Boost in dairy industry- more milk, ice cream, milkshakes…

Drive-ins that produced cheap, fast food

Ate more outside home

Spent $75 million on records

Cheap horror and sci-if movies such as The Blob (1958)

Transition radius- portability eg: TR-1 became more popular when Japanese company miniaturised it, in 1959 alone, the USA imported 6 million

Environmental impacts eg: more plastic and waste

92
Q

Main changes from pre-1940:

A

Peoples increasing confidence in the economic- willingness to spend money, often on credit

The spread of television ownership- advertising, targeting children, teenagers, women and men, achieving a cult status

Manufacturers increased productivity, wider range of goods and changed aims- more choice, built in obsolescence (not built to last)

Second World War- employment and encouraged manufacturing, wartime economising meant the people wanted to spend more once the war was over

93
Q

Better off than in 1940?

A

1960- 62% owned their own homes, 43.6% in 1940

1960-93% homes had running water in the house

1960-86% indoor flushing toilet

1960-85% bath or shower

Electricity supplies no longer recorded

30.8% homes now cooked with it

Only 1.7% of homes had no heating at all

Fridges no longer recorded freezers instead

18.5% homes had a freezer in 1960

92% homes had at least one radio

New items:
Washing machines-40.3%
Televisions-85%
Telephones-78.5%
Air conditioning- 1.7%
94
Q

How far did standard of living improve from 193-1960?

A

Women and African Americans still marginalised

Statistics eg: 11.3% had no heating in 1940, 27.4% had no refrigeration, 20.2% had no electrical lighting…

Health and nutrition was negative eg: smoking, ‘TV dinners’, obesity, pre- packed meals,formula milk, drive ins (fast food), teenagers consuming more especially in the diary industry eg: milkshakes, ice cream…

Farm workers

Television- less people going out- TV Dinners, less going to cinemas…

Environment- plastic and waste

Local/ family- run businesses shutting down because of chains eg: JC Penney’s

But generally did improve eg: in 1960 only 1.7% of homes had no heating at all, 86% had toilet, 85% shower or bath, 92% radio… shows that most had basic necessities unlike pre-1940

95
Q

Where can you get summaries of 1.3 and 1.4?

A

Orange folder-1.4 notes (at end)- general knowledge tests + answers

96
Q

‘Living standards post 1960s’- when, who, why- leaving cities ?

A
  • Americans were moving into suburbs rather than cities

- 1950s huge move for suburban living, most significant- non-white suburbs black 4%

97
Q

What effect did this have?

A
  • ‘non-white’ and black Americans moved into take their place
  • average income for black family $3,230 as opposed to $5,835
  • in 1966 41% non-white Americans living below the poverty line
  • family of four
98
Q

What did this mean for black people?

A
  • these groups earned notably less than the white Americans they replaced
  • rents fall- landlords falter on maintaining housing
  • housing abandoned, burnt down for insurance
  • residents turn to drugs, alcohol or crime
99
Q

What cycle did this create?

A

1) White middle class move out of city
2) Decrease in living standards
3) cannot afford cost of living
4) Non white move into area

100
Q

President’s anti-poverty policies-Kennedy:

A
  • outlined anti-poverty (New Frontier) policies but did not pass until after he was shot
  • 1961 Kennedy issued an executive order that made food available to people in areas of chronic unemployment- usually agricultural surplus in the area which satisfied nutritional needs and dealt with greater quantity
  • 1961 Housing Act- extended funding cover $13 billion for urban renewal, low income housing and loans
  • 1962 manpower development and training act- set up work training programmes for the unemployed
101
Q

President’s anti-poverty policies-Johnson:

A
  • introduced ‘Great Society’ policies for fight ‘the war in poverty’. Set up an independent agency (directly reporting to him) with staff over 130 and a budget of over $960 million. Stressed poor people were not the problem, ‘poverty was the enemy’
  • congress didn’t pass all his welfare bills but were extended for cover more people , and pay out more benefits
  • more wide-ranging than New Deal
  • but scale of problem was an issue- didn’t have enough funding
  • CAPs were set up (community Action Programme)-solved big local problems, generalised some schemes to the whole country- BUT some projects failed-competition for funding lead to some greater tension eg: violence between black and Hispanic communities
  • also passed legislation…

➡️1964 Economic Opportunity Act- helped a range of areas in training and work schemes, helped over 1000 CAPs, gave $947.7 million to fund projects

➡️1964 Food Stamp Act- people could exchange stamps for food, expanded in 1974 to reach 15 million people

➡️1965 Medicare Act-takes a small contribution from people’s social security payments and guarantees them medical care in old age, it also set up Medicaid- free medical care to those on welfare

➡️1966 Child nutrition Act:

  • extents provision of free school milk
  • starts breakfast programme
  • extends lunch provision to preschools
  • gives funds to schools that lack cooking and eating equipment
102
Q

What were the drawbacks of Johnson’s anti-poverty policies?

A
  • some criticism eg: not helping out of poverty but encouraging them to stay in welfare eg: some non-white parents seen as having babies for welfare and some black men seen as driving force for 1960s inner city riots
  • all CAPS set up by and for non-whites (but did need most)
103
Q

President’s anti-poverty policies-Nixon:

A
  • shifted focus of federal aid to working poor- old, children, disabled…= received extra aid
  • dismantled office of economic opportunity
  • but did pass legislation eg: enlarging food stamp programme, also linked social security payments to inflation meaning the buying power of benefit payments stayed the same (rather than falling due to inflation)
  • Nixon emphasised ‘workfare’ not ‘welfare’
  • earner income tax credit gave working poor with children up to $400 a year (but only helped those who could find work which was still an issue)
  • The Nixon Administration set up family planning advice and resources for the poor (but replied on people having smaller families and using contraception)
  • cut welfare benefits eg: family assistance plan of 1970 where be ‘rationalised’ welfare benefits by combining them
  • people lost the advantage of linking benefits to inflation
  • growing public support for reducing welfare payments - even tried replacing Great Society with a work- focused welfare programme (some saw this STILL as too much!)
104
Q

President’s anti-poverty policies-Carter:

A
  • wanted to find a plan to help working and non-working without raising costs- didn’t work and couldn’t pass through Congress
  • 1978 National Consumer co-operative bank was set up, gave low-interest loans for co-operative organisations- gave money to small groups to start a business-holed working poor improve their position
  • very poorest still not helped
  • the rural development loan fund was set up and extended to help farmers eg: farm equipment, electrification, clinics…
  • again only helped working poor and only in areas that revived grants from the fund
  • tried new tactic- tax cuts- hoped it would manipulate money supply-failed
  • Public and administration lost confidence in him as a president
  • unpopular in congress, seen as incompetent
  • Ronald Reagan- very popular, exploited carted weaknesses, just like Roosevelt in 1932 wanted change- was elected
105
Q

Where can you get extra-notes?

A

Week 13-‘living standards post 1960s’- end of booklet