1.4 making the business effective Flashcards

1
Q

what is a sole trader / sole proprietors?

A

businesses owned by one person

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2
Q

what is a partnership?

A

when between 2 and 20 people own a business

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3
Q

what businesses have limited liability?

A

private limited companies (Ltd)

public limited company (PLC

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4
Q

what businesses have unlimited liability?

A

sole traders

partnerships

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5
Q

what are the differences between unlimited liability and unlimited liability?

A

-more risk in unlimited
-unlimited the owner has 100% control
-unlimited accounts do not have to be mad public
-unlimited the owner keeps 100% of the profits
for limited liability it is the opposite to all of these

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6
Q

what are the advantages and disadvantages of being a sole trader?

A

advantages:

  • makes all the decisions
  • quick and easy to set up
  • keeps all profits
  • financial info kept private

disadvantages:

  • unlimited liability
  • harder to raise money or grow
  • pressure on one person
  • no one can take over when the sole trader is ill
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7
Q

what are the advantages and disadvantages of being a partnership?

A

advantages:

  • owners can share ideas
  • owners share risk
  • easier to raise finance

disadvantages:

  • no longer exists if someone leaves
  • profits are shared
  • partners may conflict
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8
Q

what are the advantages and disadvantages of being a private limited company?

A

advantages:

  • owners have limited liability
  • customers may trust an Ltd more
  • easier to raise finance and grow

disadvantages:

  • more complex to set up
  • stakeholders may disagree
  • financial info published can be accessed
  • more info has to be reported to the government
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9
Q

what is limited liability?

A

when owners can only be charged the amount they have invested in a business

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10
Q

what is unlimited liability?

A

when the owner is liable for all the debts a business has

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11
Q

what is a franchisor?

A

the business that gives franchisees the right to sell its product or service

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12
Q

what is a franchisee?

A

a business that agrees to manufacture, distribute or provide a branded product under license from a franchisor

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13
Q

what is franchising?

A

the expansion of an established business by licensing the right for entrepreneurs to set up their own business using the name, equipment and products of the franchise . in return the franchisee pays the franchisor a fee or a share of the revenue

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14
Q

what are the benefits of running a franchise?

A
  • brand image and reputation already established
  • expensive marketing costs covered by the franchise
  • access to tried and tested products
  • may have an established customer base
  • higher chance of survival
  • specific support and training provided
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15
Q

what are the drawbacks of running a franchise?

A
  • the cost of initial investment can be high
  • the owner has little freedom to make decisions
  • franchisee will have to pay a fee or royalty (% of sales revenue) to the franchisor
  • restrictions on the location
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16
Q

what effects business location?

A
  • market - you will need to be convenient for customers
  • transport -you may need to be near docks
  • competitors -you don’t ant competitors stealing all your customers
  • labour -you will need to be located where your customers can access the shop
  • materials -you will need materials to make products
17
Q

what is e-commerce?

A

trading on the internet

18
Q

how can location not be important?

A

if you are e-commerce you do not necessarily need to have a store which can help reduce costs

19
Q

what are the four p’s and how are they effective?

marketing mix

A

Product:
-has to meet the needs of the customer
-successful businesses will differentiate their products from others
Place:
-they way in which a product is distributed
-businesses have to consider the channel
Promotion:
-can include: advertising, sales promotion, sponsorship, public relations
Price:
-must reflect the value the customers place on the product

20
Q

how may a business adapt to its marketing mix?

A
  • changing the features to incorporate new trends and technology
  • adjust the price of its products in response to competitors pricing
  • launching new advertising campaign
  • sell its products through popular retailers
  • allowing customers to return online products free of charge
21
Q

what is the impact of advancements in technology on the marketing mix in terms of the 4 p’s?

A
  • new tech demands that products are constantly innovated - product
  • much more advertising on social media - promotion
  • customers can easily compare prices online - price
  • E-commerce not only provides an effective channel for selling, but also the ability to customize products or services - place
22
Q

what is the purpose of a business plan?

A
  • convince a bank to loan the business money
  • forecast financial projections
  • identify customer needs
  • formulate market research into important information
  • provide information
  • provide the owner with a plan of action that will minimalist risk
23
Q

who uses a business plan?

A

owners - as a guide
partners and employees - anyone working with the business
investors - to asses the risk and rewards of the business
Lenders - eg banks will investigate the likely success and risk of the business

24
Q

what information should a good business plan contain?

A

Business idea- an outline of the business and concepts so the stakeholders can understand business intentions
Aims and objectives- aims and objectives that are SMART so the business can measure its success
Market research- target market and competitors
Financial forecast- forecast of costs, revenue, profit, cash flow, budgets and break even
Sources of finance- how it will be financed and how borrowings will be repaid
Location- the location and reasons why
Marketing mix- to develop a successful product or service
Production- How the product will be produced

25
Q

what can a business plan reduce?

A

risk
a detailed business plan reduces the risk associated with unforeseen problems and poor decision making and increase the likely hood of success