1.3 putting a business idea into practice Flashcards
what are ways to compete with other businesses?
- wider product range
- lower prices
- better design
- higher quality
- more convenient location
- stronger brand image
- better customer service
what is product differentiation?
making products different from others
why do businesses differentiate their products?
- to target different market segments
- to gain an advantage over rivals when faced with competition
what is a competitive market?
when there is a large number of businesses compared to customers
what may businesses do in a competitive market?
- improve efficiency
- find ways to improve competitiveness
- differentiate its products/services
- lowering its prices
- giving customers special offers
- cutting costs
what are the drawbacks of a highly competitive market?
- lower prices in order to compete
- accept lower profit margins
- cut back on expenditure
- be careful about how and when it expands
- monitor its competitors
what are aims?
general goals a business sets
what are objectives?
they are more specific than aims but contributes to achieving the overall aim. they will be financial or non financial
what are examples of financial objectives?
- profit
- market share
what are examples of non financial objectives?
- independence
- customer satisfaction
why may aims and objectives differ between businesses?
due to different stages of development
what is the formula for revenue?
REVENUE = PRICE X QUALITY
what are fixed costs?
costs that do not change
what are variable costs?
costs that change directly with the number of products made
what is the formula for variable costs?
VARIABLE COSTS = COST OF ONE UNIT X QUANTITY PRODUCED
what is total costs?
the total costs for a business
what is the formula for total costs?
TOTAL COSTS = TOTAL FIXED COSTS + TOTAL VARIABLE COSTS
a business sells 100 products
the products cost £5 per unit produced
the total fixed cost is £400
what is the total cost for the business?
100x5 (variable costs)=500
500(variable costs)+400(fixed costs)=£900(total costs)
what is profit?
when a business is making money
what is the formula for profit?
PROFIT = REVENUE - COSTS
what does profit allow businesses to do?
- survive
- expand
- provide security/savings
- reward employees
- generate wealth
what is the formula for interest?
INTEREST (ON LOANS) = TOTAL REPAYMENT - BORROWED AMOUNT/BORROWED AMOUNT X100
what is break even?
when revenue = total costs
what is total revenue?
the total money generated from sales in a business