1.4 - Making The Business Effective Flashcards
Liability and Ownership, Franchising, Business Location, Marketing Mix and Business Plans
What is limited liability?
-When the business has a seperate legal identity to the owner(s).
What is unlimited liability?
-When the owner is responsible for any debts that the business has.
What are the types of business ownership?
-Sole Trader:A business created and ran by 1 person(UNLIMITED).
-Partnership:A business with 2 or more owners who share the risks.(UNLIMITED).
-Private Limited Company:A business owned by shareholders(LIMITED).
What are the advantages and disadvantages of sole trader?
+Easy to set up
+All profit belongs to the sole trader
-Unlimited Liability
-Difficult to raise finance
What are the advantages and disadvantages of partnership?
+Easier to raise finance
+Workload is shared
-Unlimited Liability
-Possible conflict between owners
What are the advantages and disadvantages of Private Limited Company?
+Easier to raise finance
+Limited Liability
-Control could be lost
-More legal paperwork
What are the advantages of franchising?
-Already established brand image
-Training and support is provided
What are the disadvantages of franchising?
-Expensive to set up
-No complete control
What factors influence business location?
-Proximity to market
-Proximity to labour
-Proximity to supplier
-Proximity to competitors
How might the nature of the business activity influence where the business is located?
-The most important of the 4 factors above depends on the nature of the activity.
-A manufacturing firm may need to be close to the supplier.
What is the impact of the internet on the location of the business?
-Advancements in the internet allows entrepreneurs to set-up their business at home.
What is the marketing mix?
-Price
-Product
-Place
-Promotion
How does the competitive environment influence the marketing mix?
-If a competitor sells a similar product at a lower price, then a business may have to decrease their price.,
What is the impact of changing customer needs on the marketing mix?
-As customer needs change, the business may need to update the features of their product.
What is the impact of technology on the marketing mix?
-New technology allows businesses to develop more innovative products
-allowed e-commerce to grow