1.4 Create Your Own Google Analytics 4 Property Flashcards
In this module you’ll learn:
- The structure of GA4 properties in Analytics
- How to set up a GA4 property for your business
*How to set up your GA4 property alongside existing Universal Analytics (UA) properties
*How to verify that you’ve successfully set up a GA4 property
Introducing data streams
Data streams are a feature of GA4 properties that allow you to connect a single Analytics property to the various places where your users interact with your business. For example, a company that has both a website and an app would need a separate data stream for each platform to combine their reporting and insights into a single Analytics property.
As you set up your Analytics account, consider how to map it to your existing business structure so you can collect and analyze data in the way that makes the most sense for your business.
How to set up a Google Analytics 4 property — Step 1 — Open your Google Analytics account
Go to google.com/analytics to create a new Analytics account, or sign in to your existing account and go to your account settings.
Step 2 — Create a GA4 property
Enter your business’s information for your new property. New properties created in Analytics are GA4 properties by default.
Step 3 — Create a data stream
Choose the platform for your data stream — iOS, Android, or web — and enter the information for your app or website.
If you’re creating a web data stream, you’ll see an option called “enhanced measurement.” Keep this on to automatically collect pageviews, scrolling, outbound link clicks, site searches, and other common user events. You can disable or re-enable enhanced measurement at any time.
Step 4 — Enable data collection
Web: Follow the steps in the following guides to make sure your website contains the appropriate tags.
- Gtag.js users: To manually deploy your Analytics code to your website with gtag.js, follow this developer guide.
- Google Tag Manager users: To deploy your Analytics code to your website using Google Tag Manager, follow this Help Center guide.
App: Follow the steps outlined in this Help Center guide to create an app data stream.
Optional next steps:
Add recommended events
If your website or app has features or behavior that correspond to Analytics events, you’ll benefit from reporting these events! While many valuable events are automatically collected, others require more work to measure. Check out the Help Center articles linked below to learn about some of the events you could set up, depending on your business:
- All businesses
- Retail and eCommerce
- Travel
- Gaming apps
Measuring these additional events gives you more detailed data and lets you benefit from the latest Analytics features and integrations as they become available.
Optional next steps:
Link to Google Ads
If you use Google Ads, you can link your Ads account to your new property so they have access to each other’s data. Learn about the benefits and how to set this up in this Help Center article.
Verify the setup of your Google Analytics 4 property
Now that you’ve completed the steps to set up your account with a GA4 property, it’s time to check that you’ve configured it successfully. Log into your Google Analytics account and open your new GA4 property to verify that data has started reporting.
Key takeaway 1
In GA4 properties, you can set up a data stream for each platform where your users interact with your business to integrate all your data into a single Analytics property.
Key takeaway 2
GA4 properties are the future of Analytics — this Analytics experience is for everyone, whether you have a website, an app, or both.
Key takeaway 3
If you currently use Universal Analytics properties for your website, set up a GA4 property alongside it to take advantage of new Analytics features as they come out.
Key takeaway 4
Once you’re done setting up a GA4 property for your business, verify your account setup by logging into your Google Analytics account, opening your new GA4 property, and seeing if your data has started reporting.
