1.1 Discover What’s New with Google Analytics Flashcards
What’s a Google Analytics property?
A property is where your company’s online data goes to get processed in Google Analytics.
What types of data can Google Analytics 4 collect?
The Google Analytics 4 property can collect both website, and mobile app activity data.
What is the connection between multiple properties/property types and an Analytics account?
A Google Analytics account can include multiple properties and property types, but a property can belong to only one Analytics account.
How is “Scales with your business” a benefit of GA4?
It can measure, unify, and de-duplicate all the interactions people have with your company across devices and platforms, giving you a complete, relevant, and timely understanding of the customer journey.
How is” Adapts to a changing environment” a benefit of GA4?
It offers responsible, durable measurement that enables business outcomes for the long-term while meeting user expectations for privacy.
How is”Reveals intelligent business insights” a benefit of GA4?
It automates and facilitates insight discovery with the power of Google’s machine learning, making it frictionless to get the most value from your data.
How is”Helps you achieve your marketing goals” a benefit of GA4?
It allows you to more effectively take action on your data and insights to achieve measurable marketing outcomes.
What does “Full reporting across devices” mean?
Users often switch devices or profiles as they interact with your website. The latest Analytics experience can de-duplicate users across data from different devices. This means Analytics can measure a single user journey across devices based on the best available user identifiers. You can use Google’s signed-in data, bring your own identifier for signed-in users, or seamlessly use both, and Analytics will always choose the best available option for each situation.
What is “Unified web and app reporting”?
The latest Analytics experience can add value to your business if you only have a website, or you only have an app. But if you have both, it can give you insight into cross-platform journeys.
This experience allows you to measure apps and websites together across all reports for the first time in Analytics
What is “Integrated reporting and analysis?
Given the many different ways people interact with your business, you need flexible tools to make sense of many streams of data. The latest Google Analytics experience can seamlessly and intelligently combine all your data streams to report key insights unique to your business.
You can even go beyond pre-defined reports with the Explorations tool, which gives you new and more flexible ways to examine your data.
Creating and configuring your new GA4 property today will?
Build historical data in the new property that will make future analysis and reporting more meaningful, capturing more trends and insights over a greater period of time
Enable you to access and take immediate advantage of the latest Analytics innovations as they become available, so you can get powerful new insights from your data
To find the latest updates and features, visit”
Visit the Google Analytics Official Blog or the Help Center.
