1.3a Aims And Objectives For Start-ups

Question 1

What are the two type of aims and objectives ?

Answer 1

• financial objective : such as survival profit , sales , market share and financial security
• non-financial objective : social concerns , personal satisfaction. Challenge , independence and control

Question 2

Explain why businesses are likely to have different aims and objectives

Answer 2

• the entrepreneur needs to consider industry in which the business operates
• different target markets