1.3.5 - marketing strategy Flashcards

1
Q

marketing strategy

A

boston matrix

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2
Q

high m x high g

A

star product ( best)

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2
Q

high g x low m

A

question mark ( require funding)

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3
Q

low g x high m

A

cash cow ( Cadbury dairy milk)

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4
Q

low m x low g

A

dog

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