1.1.1 - the market Flashcards by Treasure Belonwu | Brainscape

Q

market share

A

% of share / total share available in marker

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Q

market growth

A

if the % of firms market share is increasing

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Q

market leader

A

firm with greatest market share %

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Q

mass market

A

product targets majority of mareket

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Q

niche market

A

targeted at a specific group in the market

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