1.3.4 - distribution

Question 1

define distribution

Answer 1

deciding on which outlets should be used to enable customers to buy the product

Question 2

list the distribution channels

Answer 2

• traditional physical channel
• direct to retailer
• be your own retailer
• direct online
• online retailer

Question 3

describe a traditional physical channel

Answer 3

1. business (e.g. Mars)
2. wholesaler
3. independent convenience store
4. consumer

Question 4

describe a direct to retailer channel

Answer 4

1. business (e.g. Kelloggs)
2. supermarket (e.g. Sainsburys)
3. consumer

Question 5

describe a be your own retailer channel

Answer 5

1. business (e.g. Apple)
2. business’s own stores
3. consumer

Question 6

describe a direct online channel

Answer 6

1. business
2. business’s own website
3. consumer

Question 7

describe an online retailer channel

Answer 7

1. small producer
2. platform (e.g. eBay)
3. consumer

Question 8

define intermediaries

Answer 8

they are the businesses between the producer and the consumer in a distribution channel

Question 9

changes in distribution to reflect social changes

Answer 9

• online distribution
• from product to service (e.g. booking holidays online)