1.3.1 - product/service design

Question 1

what are the three elements of the design mix? briefly describe each one

Answer 1

• aesthetics - the look, taste, texture and feel of an item
• function - whether the item actually does what it is expected to do
• economic manufacture - considers the ease and economy with which the item can actually be made on the sale required

Question 2

list the benefits of good design

Answer 2

• added value
• product differentiation
• can reduce manufacturing costs
• improves brand image
• may boost brand loyalty

Question 3

changes in the design mix to reflect social trends

Answer 3

• environmental concerns
• ethical sourcing