1.3.2

Question 1

What is the definition of promotion?

Answer 1

The use of marketing tools to bring a product or service to the attention of potential buyers​.

Question 2

Give 6 types of promotion.

Answer 2

Personal selling​

Direct marketing​

Above-the-line marketing​

Below-the-line marketing​

Public Relations (PR)​

Sponsorship​

Question 3

What are the advantages to a business of employing sales people?

Answer 3

The sales person acts on behalf of the organisation and is useful to customers as a technical advisor​

Sales people are well trained in the approaches and techniques of personal selling​

Question 4

What are the disadvantages to a business of employing sales people?

Answer 4

They are very expensive in terms of salary, training, commission​

Question 5

What is direct marketing?

Answer 5

Highly focused targeted mail based on what customers have bought before​

Question 6

What type of marketing are emails and by-post examples of?

Answer 6

Direct Marketing