1.3.1 Product/Service design

Question 1

What is the marketing mix?

Answer 1

The marketing mix (4Ps of marketing) provides a framework for businesses to create and implement successful marketing strategies

Question 2

What are the 4 components of the marketing mix?

Answer 2

/ Price - Price strategy, discounts and payment terms
/ Place - Channels, location and transport
/ Promotion - Sales promotion, advertising and public relations
/ Product - Features, quality and packaging

Question 3

What is the design mix?

Answer 3

The product design mix refers to the combination of elements that make up a product’s design, these 3 elements include price, function and aesthetics

Question 4

What are social trends?

Answer 4

Social trends refer to changes in attitudes, behaviours and lifestyles of people

Question 5

How can social trends impact product design mix?

Answer 5

Social trends can significantly impact the product design mix, especially about concerns over resource depletion and ethical sourcing