1.3.1 Product/Service Design

Question 1

What is the Marketing Mix?

Answer 1

The four elements businesses use to market their products

Note: Commonly referred to as the 4p’s

                - -> Price 
                - -> Product
                - -> Place
                - -> Promotion

Question 2

What are the elements in the extended marketing mix (7p’s)?

Answer 2

4p’s

• -> Price
• -> Product
• -> Place
• -> Promotion

3 extended p’s

• -> People
• -> Process
• -> Physical evidence

Question 3

What are the four elements of the marketing mix (4p’s)?

Answer 3

1. Price
2. Product
3. Place
4. Promotion

Question 4

What is the Design Mix?

Answer 4

The factors that are considered when designing a product.

Note: –> Fit for purpose (Function)

      - -> Good looks/design (Aesthetics)
      - -> Isn't too costly to produce (Cost)

Question 5

What are the three elements of the design mix?

Answer 5

1. Function –> Is it fit for purpose? / Does the product work?
2. Costs (Economic Manufacture) –> Is it too costly? / Does design allow product to be made and
   sold profitably
3. Aesthetics –> Does it have good looks/design? / Does product appeal to customers?

Question 6

What is Ethical Sourcing?

Answer 6

The process of ensuring that the products made are obtained through responsible and sustainable methods.

Question 7

What examples are their of ethical sourcing?

Answer 7

1. Fairtrade
2. Ethical Supply Chain
3. Organic products

Question 8

What causes changes in branding and promotion to reflect social trends?

Answer 8

1. Viral Marketing
2. Social Media
3. Emotional Branding

Question 9

What is Emotional Branding?

Answer 9

To engage a customer, the branding of a product is matched to the lifestyle, values or aspirations of consumers to trigger an emotional response, so that they buy the product.