1.3.1 - Business Aims & Objectives Flashcards
Putting a Business Idea into Practise
1
Q
Difference between aims & objectives
A
- Aim - overall purpose
- Objective - specific measurable targets
2
Q
Examples of financial aims and objectives
A
- Survival
- Profit
- Sales
- Market share
- Financial security
3
Q
Examples of non-financial aims and objectives
A
- Social objectives
- Personal satisfaction
- Challenge
- Independence
- Control
4
Q
Factors affecting aims and objectives
A
- The size of the business
- The level of competition
- The type of business