1.3.1 - Business Aims & Objectives Flashcards

Putting a Business Idea into Practise

1
Q

Difference between aims & objectives

A
  • Aim - overall purpose
  • Objective - specific measurable targets
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2
Q

Examples of financial aims and objectives

A
  • Survival
  • Profit
  • Sales
  • Market share
  • Financial security
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3
Q

Examples of non-financial aims and objectives

A
  • Social objectives
  • Personal satisfaction
  • Challenge
  • Independence
  • Control
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4
Q

Factors affecting aims and objectives

A
  • The size of the business
  • The level of competition
  • The type of business
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