1.3.1 BRANDING AND PROMOTION Flashcards
1
Q
what is branding
A
the process of creating something identifiable to stand out from competitors
2
Q
methods of branding
A
- logos
- slogans and jingles
- sponsorships and celeb endorsements
- adverts
3
Q
what is promotion
A
the process of increasing advertisement for a product, service or brand
4
Q
ways of promotion
A
- incentives, deals and sales
- social media
- loyalty schemes
- merchandise
- celebs
- word of mouth
5
Q
whats a manufacturer brand
A
brand owned and promoted by the company that produces the product
6
Q
whats an own label brand
A
product branded with the retailers name and is sold exclusively in their stores
7
Q
benefits of having a strong brand
A
- customer recognition
- competitive advantage
- brand loyalty
- trust and credibility
