1.3 - Setting Business Aims And Objectives Flashcards
Survival
Keeping the business operating for a certain ammount of time
Profit maximisation
Prioritizing the ammount of money you make. A shop could increase the prize of something to maximise their profit as long as it is being bought as the same rate as before
Growth
Building your company a status for it to be a known established business. Could be done socially, clothing brands such as nike socially grow their business
Domestic and international growth
Domestically is within your country, growth internationally is throughout the world, a good way of growing your company internationally is socially through apps such as instagram or tiktok to grow interest and to attract customers
Market share
The percentage of people buying your product in your area or internationally
Customer satisfication
When a customer is satified with the product they have revieved
Social objectives
Paying your workers in your workplace a fair salery, giving workers basic human rights, producing good quality safe procuts, reducing carbon footprints
Ethical objectives
Being honest within the company and setting realistic targets
Aim
A general goal of a business, eg, make the company more profitable
Objective
A specific target An aim or objective is a statement of what a business is trying to achieve. For example, a business can set itself any of these targets: survival. increased profit. growth.
Private sector organisations
Owned by individuals
Public sector organisations
Owned by the government