13. Pretotyping Flashcards
Cosa consiglia di fare la law of market failure?
Test the market for your ideas objectively, rigorously, and
quickly before you invest to develop them.
Cos’è il prediction problem?
Le persone non sanno se vorrano/useranno qualcosa se prima non la provano
Cos’è il Lost in translation problem?
Il modo in cui tu ti immagini in un prodotto non è il modo in cui viene poi relaizzato da te o altri
Qual’è il Pretotyping Manifesto?
innovators beat ideas
pretotypes beat productypes
building beats talking
simplicity beats features
now beats later
commitment beats committees
data beats opinions
Cos’è un pretotype
SI trova tra ul’idea astratta e un prototipo
Perché si usano?
Per raccogliere dati su utenti e mercato e fare una decisione go/no-go
In pratica, cos’è un pretotype?
un mock up che puoi realizzare velocissimamente
Quali sono i pilastri del pretotyping?
- Obey the Law of Market Failure.
- Make sure you are building The Right It.
- Don’t get lost in Thoughtland.
- Trust only in Your Own DatA (YODA).
- Pretotype It.
- Say it with numbers.
- Think global, test local.
Come si articola il pretotyping flow?
PRETOTYPING FLOW
Step 1: Isolate the Key Assumption:
Step 2: Choose a Type of Pretotype:
Step 3: Make a Market Engagement Hypothesis:
Step 4: Test Your Pretotype:
Step 5:Learn, Refine, Hypozoom:
Cos’è una fake door?
the Fake Door can be used to advertise a service that is not ready yet and measure interest from users, e.g. a new
process to renew a license, a new expert system to consolidate social services, etc.
Cos’è il Mechanical turk
Algorithmic-based solutions are needed to reach scale while keeping the cost low. But before finding the right
“advisor” to build, a Mechanical Turk approach can be used to experiment, where human experts can hide behind an
online form or a SMS-based application.
Cos’è un impersonator?
In the context of public labs, this could mean revamping an existing service by providing a different front-end on top of
an existing API.
Cos’è un Pinocchio?
A Pinocchio pretotype is one in which a fake artifact acts as a proxy for the real thing. The most famous example is the
wood model of the Palm Pilot mentioned above.
Pinocchio pretotypes are the perfect conduit for role play design to encourage people to test your product or service,
but also to explore other ways that the “it” you are building is tailored to their needs.
Cos’è una one night stand?
The goal here is to reduce cost or to target a well-known population. In the spirit of failing fast, if the One Night Stand
pretotype applied to a friendly region and receptive population does not succeed, then you know that you are probably
building the wrong “it”.
Cos’è Facade?
Dare l’essenziale simulando già un certo grado di complessità nell’infrastruttura
