1.3 Potential Career Paths In The CRM Industry

Question 1

There are 4 potential career paths in the CRM industry, what are the 4?

Answer 1

1. Email Marketer
2. Consultant
3. CRM Manager
4. Digital Marketing Manager

Question 2

What are the needs of an Email Marketer?

Answer 2

Need to be:
- Creative
- Analytical
- Highly organised
- Well-versed with customer communications through the use of:
- Marketing automation
- Email campaigns
in the CRM system
It is a results-driven practice as:
- it works with data
- conducts detailed analysis
- striving for continual improvements
Requires practioners to work across the entire conversion path of the customer lifecycle.

Question 3

What are the needs of an Consultant?

Answer 3

Need to:
- Help implement new technology
- formalise a CRM strategy
- educate and train staff**

**additional

Build a career by running workshops and offer training courses.

Question 4

What are the needs of an CRM Manager?

Answer 4

Need to:
- Be able to work with data.
- Ensure operational efficiency of the CRM.
- Delivering targeted marketing campaigns and customer communications.

Focus on the right methods to communicate with customers, regardless of channel.

(Progression for an Email Marketer.)

Question 5

What are the needs of an Digital Marketing Manager?

Answer 5

Need to:
- Be able to plan
- Execute
- Measure the impact of marketing campaigns