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Business Per 3: UK Car Market > 1.3 Marketing mix & strategy > Flashcards

1.3 Marketing mix & strategy Flashcards

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Business Per 3: UK Car Market (22 decks)

Current trends in the car market

Markets + competitive environment facing car dealers

1.1 meeting customer needs

1.3 Marketing mix & strategy

1.4 managing people

1.5 entrepreneurs & leaders

2.1 raising finance

2.2 financial planning

2.3 managing finance

2.4 resource management

2.5 external influences

3.1 business objectives & strategy

3.2 business growth

3.3 decision making techniques

3.4 influences on business decisions

3.5 assessing competativness

3.6 managing change

4.1 globalisation

4.2 global markets & business expansion

4.3 global marketing

4.4 global industries & marketing

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