1.3 demand supply market equilibrium Flashcards
demand
Demand is the amount of a good that consumers are willing and able to buy at a given price.
supply
Supply is the amount of a product which suppliers will offer to the market at a given price.
Factors that cause a SHIFT in demand
Advertising
Income
Fashion and tastes
Price of substitute goods
Price of complimentary goods
Demographic changes
Factors that may cause a shift in the supply curve
Changes in the cost of production
Changes in technology
Indirect taxes
Subsidies
Natural factors
market equilibrium
Where demand meets supply this is called the equilibrium price and gives equilibrium price and equilibrium quantity.
excess demand
a situation where the market price is below the equilibrium price, thus creating a shortage in the market (it is not in the businesses interest to make the good / service)
excess supply
a situation where the market price is above the equilibrium price, thus creating a surplus in the market (more businesses want to produce the good/service to profit)