1.2 Econ.assumption Flashcards

1
Q

irrational

A

not based on clear thought of proof​

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2
Q

assumptions

A
  • things you think are true although you have no definite proof​
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3
Q

rational

A

– based on clear thought and reason​

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4
Q

maximise

A

– to increase something such as profit as much as possible​

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5
Q

revenue

A

– Money made from sales​

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6
Q

profit

A

– money left over once all costs have been paid​

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7
Q

Assumption

A

Consumers aim to maximise their benefits​

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8
Q

In what situation might this assumption be wrong?​

A

Consumers are not always good at calculating the benefits of alternative options​
Consumers have habits that are hard to give up; taking the deal they have always done (not switching contracts, eating unhealthy food)​
Consumers sometimes copy other’s behaviour​

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9
Q

Assumption – businesses aim to maximise their profit​

A

Charities​
Caring for customers or high quality product repeat business​
Revenue maximise,to increase market share​,
Sales maximise

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10
Q
A
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