1.2 Econ.assumption Flashcards
irrational
not based on clear thought of proof
assumptions
- things you think are true although you have no definite proof
rational
– based on clear thought and reason
maximise
– to increase something such as profit as much as possible
revenue
– Money made from sales
profit
– money left over once all costs have been paid
Assumption
Consumers aim to maximise their benefits
In what situation might this assumption be wrong?
Consumers are not always good at calculating the benefits of alternative options
Consumers have habits that are hard to give up; taking the deal they have always done (not switching contracts, eating unhealthy food)
Consumers sometimes copy other’s behaviour
Assumption – businesses aim to maximise their profit
Charities
Caring for customers or high quality product repeat business
Revenue maximise,to increase market share,
Sales maximise