1.3 Business Objectives Flashcards
What is a vision statement?
A vision statement points to the future and what a business would like to see itself as
What is a mission statement?
A mission statement is based on where the business is now and how they can achieve their vision statement
What are business objectives?
Business objectives are measurable targets
What are strategic objectives?
Strategic objectives are long term targets
What are tactical objectives?
tactical objectives areshort medium targets
What internal changes to the environment cause a business to chnage their tactical objectives?
-Leadership style
-Product
-Finance
What external changes in the environment cause businesses to change their tactical objetctives
-Social
-Technological
-Economic
-Ethical
-Political
-Legal
-Ecological
What is corporate social responsibility?
Corporate social responsibility is the view that businesses should not just focus on making profits but also contribute to society economically, socially or environmentally