[1.27] + [1.28] Enterprise and marketing in the development of products & Design Communication

Question 1

Why is market research important?

Answer 1

• Market research helps to find out crucial background information about the target markets
• It can identify why customers are motivated to buy certain products

Question 2

Why is labelling important?

Answer 2

Labelling can be used to promote the brand or to attract customer attention

Question 3

Why is packaging important?

Answer 3

• Forms an integral part of brand identity

- Example is Apple which used minimalist, clever packaging

Question 4

Why is corporate identity important?

Answer 4

• Customers return to brans they like or are popular

- Manufacturers protect their brand identity using registered trademarks

Question 5

Why is global marketing important?

Answer 5

• Allows companies to reach a global market
• Marketing strategies may differ from country to country based on cultural values
• Example is large fast-food chains having different menus which are suitable for use in different countries.

Question 6

What is a design report?

Answer 6

A design report is an industrial design team’s project record for future reference

Question 7

What is a technical report?

Answer 7

• Recording practical test results
• Target market research
• Reviewing products relevant to design development