1.2.3 - Market Segmentation + mapping Flashcards by Edward Butterworth | Brainscape

Q

How are markets segmented?

A

Age
Gender
Income
Nationality

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Q

Advantages of market mapping

A

Clear, helps spots gaps in the market
Useful for analysis on competitors
Encourages use of market research

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Q

Disadvantages of market mapping

A

There might not be a market in the gap
Subjective, very opinion based
Not a guarantee of success

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Q

What is SWOT analysis

A

Strengths
Weaknesses
Opportunities
Threats

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