1.2.3

Question 1

Business use market segmentation

Answer 1

To target customers

Question 2

Market segmentation

Answer 2

Process of splitting up a business target market into difference groups

Question 3

General split up into

Answer 3

Location
demographics
behaviour,
lifestyle
income
age

Question 4

geographical segmentation is

Answer 4

Location

Question 5

geographical segmentation - location

Answer 5

Based on where ppl live - may consider what types of products to sell in specific locations

Question 6

Demographics

Answer 6

Considers characteristics of ppl - gender race nationality etc

Question 7

Behaviour

Answer 7

Consider how ppl behave in relation to purchases - diff times of year & diff situations (b days , holidays, celebrations)

Question 8

Lifestyle

Answer 8

Considers what type of Lives people in a business target market lead
hobbies sporting interests spare times

Question 9

Income

Answer 9

Considers how much people earn & there disposable income

Question 10

Market mapping

Answer 10

Using graph to plot completion & their products - helps understand competitors behaviour and gaps in market