1.2.1 Flashcards
1
Q
Customer needs
A
Price
Quality
Choice
Convenience
2
Q
Price
A
Low prices draw in many customers - ppl want value for money (important to match price to quality)
3
Q
Quality
A
Customers always suspect some level of quality - shld match price
4
Q
Choice
A
Shld suit diff groups of customers they have diff needs and desired
5
Q
Importance of identifying and understanding customers
A
Generating sales
Business survival
6
Q
Generating sales
A
Enable Them to directly target their requirements, easier when business has a clear idea of its customers and what they want
7
Q
Business survival
A
Main aim of a new business
Keeping up with changing requirements. Businesses must adapt to suit the changing requirements
8
Q
A
