1.2.3 + 1.2.4 + 1.2.5 Flashcards
price elasticity of demand (PED) measures :
responsiveness of quantity demanded for a product after a change in the good’s own price.
formula for calculating co efficient of PED
%change in quantity demanded / %change in price
PED = 0 means
perfectly inelastic – i.e. demand does not change at all when the price changes – the demand curve is drawn as vertical.
PED between 0 and -1
If PED is between 0 and -1 (% change in quantity demanded from A to B is smaller than the % change price), demand is price inelastic.
if PED = -1
If Ped = -1 (the % change in quantity demanded is exactly the same as the % change in price), demand is unit price elastic. A 15% rise in price = 15% contraction in demand
If Ped is between -1 and -∞,
demand is price elastic
If Ped = ∞
then demand is perfectly elastic – quantity demanded will fall to zero if the price rises – the demand curve will be drawn as horizontal
What are the main factors that influence the coefficient of price elasticity of demand for a product?
- Number of close substitutes
- Time available
- Degree of necessity
- % of total expenditure
- addictive ness,
price inelastic relationship with revenue
- price inelastic, a rise in price leads to a rise in total revenue – for example, 20% rise in price might cause demand to contract by only 5% (-0.25)
price elastic demand relationship with revenue
price elastic, a fall in price leads to a rise in total revenue - for example, a 10% fall in price might cause demand to expand by 25% (i.e. PED = +2.5).
price perfectly inelastic demand relationship with revenue
perfectly inelastic (PED=0), a given price change will result in the same revenue change, for example, a 5 % increase in a firm’s prices results in a 5 % increase in its total revenue since demand is unchanged.
As we move from left to right along the demand curve, PED becomes
increasingly price inelastic, this is because the % change in price increases as you go along, but the change in quantity demanded is increasing
Firms can use PED estimates to predict:
- Effect of a change in price on their total revenue. (Total revenue = price per unit x quantity sold)
- Price volatility in a market following changes in supply
- Effect of a change in an indirect tax on price and quantity demanded
what is income elasticity of demand?
Income elasticity of demand (YED) measures the relationship between a change in demand following a change in the real income of consumers.
formula for YED - income elasticity of demand
Percentage change in demand divided by the percentage change in income.
normal goods and YED
positive income elasticity of demand so as consumers’ income rises, more is demanded at each price i.e. there is an outward shift of the demand curve.