1.2.2 Demand Flashcards
demand
the desire and willingness to purchase a product at a given price
effective demand
willingness and ability to purchase a product at a given price
law of diminishing marginal utility
the utility gained from extra units decreases when you already have units
law of demand
inverse relationship between price and quantity demanded
difference between a demand curve shift and shifts in demand
shifts in demand is demand changing due to a change in price
a demand curve shift is when there is a change in the conditions of demand
demand shift causes (conditions of demand)
change in taste
increase of the price of complementary goods
decrease of the price of substitute goods
change in real income
successful/unsuccessful marketing
what are substitute goods
when the price of good X increases, the demand for good Y increases
e.g. coke and pepsi
what are complementary goods
when the price of good X increases, the demand for good Y decreases
e.g. ink and printers
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