1.2 Vocabulary Flashcards
Utility
The amount of satisfaction obtained from consuming a good/service
Rational decision making
Consumers allocate expenditure to maximise utility
Producers allocate resources to maximise profit
Demand
desire and willingness to purchase a product at a given price
Demand curve
shows the quantity of a good/service that would be bought over a range of different price levels in a given period of time
Total utility
satisfaction gained from overall consumption of a good
Marginal utility
change in satisfaction gained from the consumption of the next unit of a good
Diminishing marginal utility
As more units of a good are consumed, the utility gained from each extra unit will fall
Price elasticity of demand
The responsiveness of demand to a change in price
Total revenue
The price per unit of a good multiplied by the quantity sold
Marginal revenue
Revenue gained by a firm by selling one extra unit of output
YED
the responsiveness of demand in response to a change in real income
Normal good
A good where demand increases with an increase in income
Positive YED
Inferior good
A good where demand decreases in response to an increase in income
Negative YED
XED (cross price elasticity of demand)
the change in demand of one good in relation to a change in price of another good
supply
the quantity a firm is willing to sell at a given price and over a given time period