1.2.10 Alternative Views Of Consumer Behavior ✅

Question 1

What are the alternative views to rational consumer behaviour?

Answer 1

• influence of others behaviours (peer pressure, influencers).
• habitual behaviour (so many choices we took at past ones).
• consumer weakness at computation (wide range of choice).

Question 2

How do firms exploit influence of others behaviours to stop consumers from making rational choices?

Answer 2

Neruobranding.