1.2.1 - Customer Needs Flashcards

1
Q

Convenience:

A

a product or services ability to fit in well with a customer’s lifestyle or routine, the ease with which it can be used and/or it’s easy-to-reach location

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Four Factors of Customer needs

A
  • Price
  • Quality
  • Choice - product portfolio
  • Convenience
How well did you know this?
1
Not at all
2
3
4
5
Perfectly