1.2.1 Customer needs Flashcards
1
Q
What are the 4 customer needs?
A
Quality
Price
Convenience
Choice
2
Q
Does quality mean the same thing to all customers?
A
No because it is subjective to each customer
3
Q
Does price affect buying decisions?
A
Yes because the lower the price the more likely to buy it (as long as it has good quality)
4
Q
What does quality mean?
A
The consistancy of a good product
5
Q
What does choice mean?
A
Giving customers options and increasing the chance that the product will be best suited to the customer
6
Q
What does convenience mean?
A
It gives customers less time to wait to receive their product
7
Q
What does price mean?
A
The amount the customer pays to receive the product
