1.2.1 Customer Needs Flashcards
what is a customer need?
In business terms a need is a problem which
customers could solve with the purchase of a
product or service
Why is price a customer nede?
Customers need a product or
service that is the right price
Customers will have
expectations about the price
that they will pay for the goods
why is quality a customer need?
Customers need products that are of a satisfactory quality
For example the more you pay for a watch the more you expect it to
last, keep time, look smart and for the strap not to break
why does quality matter?
Ensuring quality means making sure that products are made
to a minimum standard or better. Good customer service is
valuable and can lead to increased sales.
why is product range a customer need?
Not every customer wants the same product or service, so businesses
may produce a range e.g. car models for different customer needs
what is customer convenience?
Customer convenience means
saving the customer time and
effort in some way
The task of business owners is
find a way of trading that meets
the needs of customers who
want to save time and effort
what are some examples of customer convenience?
Customer convenience could be:
Next day delivery
Personalisation of products
Self-service
Location of the business
Time saving e.g. microwave
Portability e.g. easy to carry
round like a mobile phone
Usability e.g. online ordering
Packaging e.g. single serving
portions
Services e.g. dog walking
how can a business generate sales?
It can do this through:
Lowering the price
Promoting the product through advertising
Running a competition or other promotional activity
Improving the product
what will happen if a business does not identify/satisfy customer needs?
If a business does not identify and
satisfy customer needs it will not
survive.
how can a business survive?
1) find out what the customers
want and need from a product and
service
2) provide that product or service
at the right price, in the right place
at the right time
how can a business survive?
1) find out what the customers
want and need from a product and
service
2) provide that product or service
at the right price, in the right place
at the right time
