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Business theme 1 > 1.2.1, 1.2.2 + 1.2.3 Demand, Supply and Markets > Flashcards

1.2.1, 1.2.2 + 1.2.3 Demand, Supply and Markets Flashcards

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Business theme 1 (20 decks)

1.1.1 The Market

1.1.2 Market Research

1.1.3 Market Positioning

1.2.1, 1.2.2 + 1.2.3 Demand, Supply and Markets

1.2.4 Price Elasticity of Demand

1.2.5 Income Elasticity of Demand

1.3.1 Product/Service Design

1.3.2 Branding and Promotion

1.3.3 Pricing Strategies

1.3.4 Distribution

1.3.5 Marketing Strategy

1.4.1 Approaches to Staffing

1.4.2 Recruitment, Selection and Training

1.4.3 Organisational Design

Motivation in Theory and Practise

1.4.5 Leadership

1.5.1 and 1.5.2 Role of an Entrepreneur

1.5.3 Business Objectives

1.5.4 Forms of Business

1.5.5 Business Choices

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