12- The Positive And Negative Impacts Of Commercialisation, Sponsorship And The Media Flashcards

1
Q

Commercialisation of sport

A

Links modern day sport to business/commerce

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2
Q

Positive and negative impacts of sponsorship and commercial deals on elite sports performers

A

Positives
increased wages, prize-money
Increase availability of professional contracts, where performers are able to devote themselves full-time to sport to improve performance

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