12- The Positive And Negative Impacts Of Commercialisation, Sponsorship And The Media Flashcards
1
Q
Commercialisation of sport
A
Links modern day sport to business/commerce
2
Q
Positive and negative impacts of sponsorship and commercial deals on elite sports performers
A
Positives
increased wages, prize-money
Increase availability of professional contracts, where performers are able to devote themselves full-time to sport to improve performance