1.2: Normative social influence (NSI) Flashcards
Josie, Hana and Caitlyn have just started new jobs and all three are keen to do well.
Josie laughs a lot at the jokes her colleagues tell, even though she does not always find them very funny.
Hana observes her colleagues closely and makes sure that she completes the work in the same way that they do, so that she does not make any mistakes.
Caitlyn prefers to learn through trial and error. She believes that by trying and by making mistakes, she will really understand what she is doing.
Which girl’s behaviour is being influenced by normative social influence and which girl’s behaviour is being influenced by informational social influence? Justify both choices (6 marks)
Josie’s behaviour is being influenced by normative social influence, which is changing behaviour, but not personal attitude.
This is because she is doing something (laughing at jokes) just to fit in and be accepted by the group, even though she doesn’t find the jokes funny
Josie, Hana and Caitlyn have just started new jobs and all three are keen to do well.
Josie laughs a lot at the jokes her colleagues tell, even though she does not always find them very funny.
Hana observes her colleagues closely and makes sure that she completes the work in the same way that they do, so that she does not make any mistakes.
Caitlyn prefers to learn through trial and error. She believes that by trying and by making mistakes, she will really understand what she is doing.
Which girl’s behaviour is being influenced by normative social influence and which girl’s behaviour is being influenced by informational social influence? Justify both choices (6 marks).
Josie’s behaviour is being influenced by normative social influence, which is changing behaviour, but not personal attitude.
This is because she is doing something (laughing at jokes) just to fit in and be accepted by the group, even though she doesn’t find the jokes funny.
Hana
Hana’s behaviour is being influenced by informational social influence, which is changing behaviour in order to be correct and using a group as reference.
This is because she wants to be right and is using her colleagues as a source of information.
