1.2 How Needs, Wants And Aspirations Change Over The Life Cycle Flashcards
Does a persons needs change over the life cycle?
No, but their values on what they consider important change due to ageing or experiences
Name the stages of the life cycle
Birth and infant hood. (0-2yr) Childhood-preschool. (2-5yr) Childhood-school. (5-12yr) Teenager. (13-19yr) Young adult. (18-25yr) Mature adult. (26-40yr) Middle age to late middle age. (41-60yr) Old age/retirement. (>65yr)
As people move from childhood into adulthood and older, why do their needs and wants change?
Change according to... Lifestyle. Prevailing culture of the society in which they live. Size of their family. Their ability to afford products.
How are aspirations likely to change as you get older?
Likely become more realistic as you learn more about life
Give examples of a baby’s needs
Warmth
Safety
Food
Shelter
Give examples of a baby’s wants
Love
Attention
Give examples of a child’s needs
Warmth
Safety
Food
Shelter
Give examples of a child’s wants
Love Attention Toys Treats Fashionable clothes Music
Give examples of a child’s aspirations
Bigger, better toys
Fame
Particular careers
Independence
Give examples of a teenagers needs
Warmth
Safety
Food
Shelter
Give examples of a teenagers wants
Love Attention Social interaction Fashionable clothes Music Transport Latest mobile phone / electronics
Give examples of a teenagers aspirations
Fame Fortune Love Independence Self expression
Five examples of an adults needs
Children’s needs may take priority.
Give examples of an adults wants
Bigger home
More space
Material goods
Linked to children’s futures eg education
Give examples of an adults aspirations
Happiness and health
Children
Career promotions
Security