1.2) how markets work Flashcards
what are the aims of consumers?
their aim is to maximise utility
what are the aims of firms?
their aim is to maximise profit
what are the 5 influences on demand?
1) the price of a good - this will cause movement along curve
2) the price of an other good-shift in demand
3) the income-shift in demand
4) tastes and preferences
5) time period over which demand is considered
what is the law of diminishing marginal utility?
a situation where individuals gain less additional utility from consuming a product, the more of it is consumed
what is the law of demand?
there is an inverse relationship between the price of a good and service or quantity demanded, cetiris paribus
state two reasons why the demand curve slopes downward?
1) the real income effect- at a higher price, consumers will have less income left over
2) the substitution effect- the more expensive a good the more likely a consumer will decide to purchase something else
define PED
a measure of how sensitive demand is to a change in price.
what are the 4 influences on PED?
1) availability of substitutes
2) if good is perceived as neccessity
3) proportion of income spent on good
4) time period for which ped is considered
how can you increase revenue at different PED
inelastic- increase price to increase revenue
elastic- decrease price to increase revenue
define YED
a measure of how sensitive demand is to a change in income
what are the types of good shown by YED?
1) inferior- x<0 - as income falls, demand rises faster- bus travel
2) normal -x>0- two categories, neccesity is good above 0 but less than 1, luxury is good above 1
formula for YED
%change in demand/%change in income
formula for PED
%change in demand/%change in price
define XED
a measure of the sensitivity of demand of one good to the change in price of another good
formula for XED
%change in demand of good X/ %change in price of good Y
what are the three relationships between goods in XED?
substitutes - x>0 - higher value of XED means closer
substitute
complementary- x<0 - coffee and sugar
unrelated - x=0
why is it hard to agree on YED?
it is usually a value judgement about if something is considered a luxury, therefore interpreted differently
what are the uses of PED?
-see how consumers respond to change in price- see
how to maximize revenue
-when imposing indirect taxes, gov can use ped to
forecast tax revenue
-when gov imposes subsidy, ped can access impact of
it
what are the uses of YED?
Firms will make use of income elasticity of demand by producing more luxury goods during periods of economic growth.
In a recession with falling incomes, supermarkets might be advised to promote more ‘value’ inferior goods.
what are the uses of XED?
anticipate changes in demand for one company from changes in price of another’s good.
can be used by the competition and market authoritys to see if firms have susbtitute goods
what does a perfectly elastic PED look like on a price against quantity graph?
horizontal line
what does a perfectly inelastic PED look like on a price against quantity graph?
vertical line
define supply?
the quantity of a good or service a firm is willing and able to supply at any given price, over a given period of time
define a firm?
a firm is an organisation that bring together the factors of production to produce output