1.2 Global marketing - Patterns of production

Question 1

Define marketing

Answer 1

Promoting and advertising products to sell

Question 2

What is a global marketer

Answer 2

Someone who sees the world as one single market

They aim to sell the same product, the same way, everywhere and usually have a known brand logo (Coca Cola)

Question 3

What are the patterns for production and consumption

Answer 3

Consumption mostly occurs in HIC’s
Production mostly occurs in LIC’s

Question 4

What are the future patterns for production and consumption

Answer 4

As NEE’s develop, they will export more to their own countries

Asia will export more to Asia
Western finance will enormously benefit

Question 5

What arre the main 2 groups of people in the pattern and production

Answer 5

High skilled workers - research and managers in HIC’s

Low skilled workers - manufacturers in LIC’s

Question 6

What was the global shift in manufacturing

Answer 6

In the 1950’s, 95% of manufacturing was in Europe, America and Japan, and most of the products stayed here.

Over time , TNC’s invested elsewhere and decentralisation occurred. Manufacturing is now 50% in LIC’s. This is known as at the global shift

Question 7

Why did TNC’s invest elsewhere creating the global shift

Answer 7

1. Low land and labour costs
2. Government incentives
3. Better workforce

Question 8

What were the consequences to global shift

Answer 8

1. De-industrialisation (Uk fell 50%)
2. Ethical issues (Primark pay 60p a day)
3. Growth in service sector, loss of family traditions

Question 9

How is the global shift being reversed

Answer 9

TNC’s moving back to developed regions

Question 10

Why are TNC’s moving back to developed regions

Answer 10

1. Skilled and educated workforce
2. Better technology
3. Large TARIFF FREE MARKETS
4. Government incentives

Question 11

Describe the Ebbs and flows of car production in USA (decline and regrowth)

Answer 11

In 1990 America slot general motors to Mexico due to its non-tariff barriers.

In recent years, America is gaining back manufacturing such as Toyota

Question 12

Describe the Ebbs and flows of car production in UK (decline and regrowth)

Answer 12

After de-industrialisation, the UK lost tis car industry

Companies like Toyota and Hyundai have made the UK one of the most productive car manufacturers in Europe