1.1.5 factors affecting prejudice Flashcards
factors affecting prejudice : culture and situation
situation : social norms
unwritten rules about what is socially acceptable. A part of social identity is that people follow the norms of their in group because violating may lead to rejection. situational influence
strengths: akrami et al 2009 manipulated social norms. Some participants heard a Confederate express scepticism that anyone could agree with the discrimination of women is no longer a problem in Sweden. The mean levels of sexism were significantly lower for the group that heard the statement compare to the control group
weakness: although mean levels of prejudice differed between the experimental and control groups. They also reported that personality variables like RWA had an influence.
factors affecting prejudice : culture and situation
situation : competition and resource stress
realistic conflict theory highlighted the importance of competition, when in competition for limited resources there is an increase in prejudice. For example real-world application: English prejudice towards Polish immigrants in 2004 when Poland join the EU English people thought they were taking jobs
strengths: research provides ideas about how to come back prejudice. esses et al 2001 suggest that targeting zero some beliefs that lead to prejudice against immigrants is affective in participants who have high SDO created more negative attitudes. Critical if you want to live in harmonious society
factors affecting prejudice : culture and situation
culture : the norm of intolerance
baldwin 2017 all cultures are ethnocentric to some extent. they believe their culture is superior, some are more prejudiced than others. In some cultures, the norm is to be more accepting of diversity and tolerant of differences they often prejudice and discrimination still exist in more subtle and secretive ways
eg benevolence intolerance = eg giving money to a homeless person but not wanting a homeless shelter to be built on your street
strengths: orpen 1917. Notes F scale scores were not significantly correlated with prejudice in a group of white South African participants. This suggests that conformity to cultural norms may be critical determinant of intolerant attitudes towards specific out groups
weakness: The problem with the evidence is that the participants were 16-year-old school children and young people have a strong desire to fit in with their social group
factors affecting prejudice : culture and situation
culture: the norm of fairness
some cultures are more concerned with fairness than others and this leads to reduce levels of prejudice for example the New Zealand wetheralll 1980 study
individualist collectivist continuum New Zealand. Individuals 79 out of 100 whereas Fiji collectivist 14 out of 100. We can expect collectivist cultures to be more focused on sharing and corporation reducing discrimination
